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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). And furthermore the path is unique to each company.

iCrossing 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). Share this on Facebook. Tweet This! Share this on Linkedin. Email this to a friend?

iCrossing 100
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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? How many journalists also maintain blogs?