Paul Gillin

JUNE 3, 2014

That’s the task that Microsoft veteran Yoav Schwartz and a team of Israeli developers have tackled with WhoDoYou , a ratings service that taps into Facebook conversations to rank local businesses. The primary advantage of mining public Facebook posts is that the recommendations are genuine.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

JUNE 29, 2013

Comment: Facebook is replacing the socializing power of the office water cooler and powering the distributed workforce revolution. I wish the IT organizations that still block Facebook and YouTube would get the message: Socializing has always been part of the workplace and is essential to worker satisfaction.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

JUNE 18, 2013

Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

AUGUST 26, 2011

million Facebook likes by boring people. New York Life has carefully cultivated more than 100,000 likes on Facebook. “We We believe 60% of our Facebook fans are prospects,” Weiss said. Within 24 hours, that blog was key to our locating ever agent and employee,” Thul said. Kelly Thul ( @kellythul ), State Farm.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JUNE 26, 2014

The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” Related articles.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

MARCH 10, 2011

LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Spamming isn’t a problem, particularly in the moderated groups, and there’s none of the frat boy histrionics that you find on Facebook. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B. Find People.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JUNE 17, 2010

Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. In fact, B2B companies were among the earliest adopters of social media. It doesn’t really matter.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. He blogs at PaulGillin.com and NewspaperDeathWatch.com. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JULY 18, 2012

It may not be as fun as Facebook, but it has so much utility, particularly for B2B professionals. Here’s an introduction on Alan’s blog. I love LinkedIn. Alan Belniak of PTC has just posted a free e-book about how to get the most from LinkedIn. I picked up a bunch of tips from it, and I teach seminars on this topic!

Linkedin 50

Linkedin Profiling Facebook Tips 50

Paul Gillin

OCTOBER 3, 2013

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. In 2006 I wrote about Microsoft’s Port 25 blog , which invited its critics in the Linux community to heap abuse on it in a Microsoft-branded channel.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It’s also worth noting that 81 percent of respondents use face-to-face interactions to connect with customers or prospects, underlining the fact that Facebook has its limits.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

DECEMBER 18, 2012

Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Eleven months later, Attack of the Customers on sale on Amazon

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JULY 14, 2010

Twitter and Facebook badges are now everywhere, and a company that is active on social platforms uses an average of eight of them. A Twitter feed, blog or Facebook page that delivers a message without acknowledging replies is an insult. Blog comments should be answered within 48. Paving Cow Paths.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign. Here’s a sampling of what I’ve been talking about. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

FEBRUARY 7, 2011

I haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

SEPTEMBER 2, 2011

I administer four different blogs and Websites on a regular basis and stay tethered to my clients and friends through e-mail, Facebook, Twitter and instant messaging. My work setup includes four monitors powered by two PCs, each running voice recognition software. My e-mail, calendar and many of my documents live in the cloud.

Cable 50

Cable Press Twitter Facebook 50

Paul Gillin

NOVEMBER 8, 2010

monitors any RSS feed you specify and automatically posts items to social media accounts such as Twitter and Facebook. monitoring all of my blogs as well as several delicious and Diigo feeds. For one project I’m working on now, I need to track activity on nearly 200 blogs and news sites according to different topics they cover.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. A monthly editorial meeting was scheduled to review blog topics and assign writers.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

FEBRUARY 7, 2011

One popular blog, My Journey out of Debt , is written entirely by customers. Customer communities aren’t for everyone, and in the age of Facebook and LinkedIn, you actually need a compelling reason to start your own. Active members are promoted and applauded. The Insight Dividend. In all cases, it focuses on bottom-line drivers.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JANUARY 16, 2012

IBM’s Jeff Schick introduces a demo of the new Lotus social business platform, which borrows liberally from Facebook, Hootsuite and paper.li. The user interface is a Facebook/Google+-like internal social network. The news feed is the core experience with e-mail and calendar available through pop-up windows.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

MARCH 8, 2013

Top Internet And Marketing Blogs To Follow. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. Search Essentials – What You MUST Know from Paul Gillin. Related articles. Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity. SearchCap: The Day In Search, March 6, 2013.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

DECEMBER 15, 2010

To that end, if you don’t agree with the placement of your “leaf&# on the tree, just “Like&# Eloqua on Facebook and tag yourself on the limb upon which you feel you belong. (We According to Eloqua content director Joe Chernov : Our vision is to make this graphic as interactive as possible.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

APRIL 13, 2011

Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. The average Facebook member has 130 Facebook friends. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

DECEMBER 16, 2010

Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground. Stunning.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

AUGUST 9, 2012

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Facebook members share messages and links mainly with people they already know.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

AUGUST 6, 2012

Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. Let’s look at one more example in which we use a blog for lead generation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 20, 2011

We’ve attended scores of conferences over the last few years and heard lots of wonderful stories about how to use everything from blogs to video games to sell blue jeans, potato chips and fine wine. Post your review on Amazon or tell us what you think on our Facebook page. So here’s the promotional message: Buy it !

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

FEBRUARY 20, 2013

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Interestingly, the use of blogs jumped among the Inc. are 500 blogging, compared to just 23% of the Fortune 500. 500 companies that were blogging in 2011. 500 CEOs contribute to blog content.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

JANUARY 4, 2012

In fact, one of her favorite measurement tools – the Grunig Relationship Survey - was invented in the days before blogs and Twitter, but is every bit as useful today as it was a decade ago. This time Paine has a major publisher at her back and the benefit of many new tools to tackle, including Twitter and Facebook.

Social Media 50

Social Media Media Peer-to-peer PR 50