Marketing Craftmanship

SEPTEMBER 2, 2014

Increasingly, B2B firms are learning that simply having all the online visibility tools – company blog, Twitter account, Facebook page, LinkedIn profile, etc. And this chart explains why: The online world makes it easy to obtain information, but extremely difficult to gain attention over all the noise.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

Marketing Craftmanship

MARCH 16, 2013

Blog Correctly, or Don’t Have One. A company blog is the most effective way to leverage social media. If you already have a blog and you’re not meeting those goals, then shut the blog down. Forget Facebook, Twitter and Google+. LinkedIn is 3x more effective for demand generation than either Facebook or Twitter.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

JULY 12, 2012

On the major social networks, including Facebook, Twitter and Google+, the participation of Fortune 500 CEOs was minimal, with only 7.6% on Facebook, 4% on Twitter, and less than 1% on Google+. population uses Facebook and 34% uses Twitter. The study claims that 70% of them have absolutely no presence on social media.

PR 100

PR Social Media Linkedin Comparison 100

Marketing Craftmanship

JULY 4, 2011

Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites.

Social Media 100

Social Media Social Marketing Word of Mouth Media 100

Marketing Craftmanship

JANUARY 16, 2013

Blogs and newsletters demand original, timely content; not canned information. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Schedule ongoing maintenance of the activity. Unfortunately, many B2B marketing tactics are often one-off or plug-and-play solutions. THE PAYOFF.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Craftmanship

APRIL 19, 2011

On April 12, the Wall Street Journal published “Meet My Departed Grandma, Fledgling Facebook Investor” in “The Game” column by Dennis K. Berman, who as deputy bureau chief for the Journal’s Money & Investing, is no cub reporter.

PR 100

PR Ad brokers Opinions Ethics 100

Marketing Craftmanship

FEBRUARY 13, 2015

Facebook is simply not an appropriate channel for hedge funds, and posting comments on independent blogs or online publications will not yield meaningful results. Few hedge funds have the time or social media sophistication to engage safely and consistently on Twitter, and the compliance risks are significant.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100