KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Facebook Page : https://www.facebook.com/IngramMicro.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

APRIL 22, 2015

It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Promoting new content or blog posts.

Facebook 120

Facebook Tips High Quality Lead Paid Search Agency 120

KoMarketing Associates

MARCH 12, 2012

At the end of March, Facebook will be launching their new design for fan pages. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes.

Facebook 120

Facebook B2B Marketing B2B Thought Leadership Examples 120

KoMarketing Associates

AUGUST 21, 2014

As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact. As mentioned above, the change impacts only the “Right Hand Side” ads for Facebook. What Is Changing?

Facebook 120

Facebook Paid Search Agency Ads CPC 120

KoMarketing Associates

APRIL 22, 2014

Recently, Facebook began rolling out its new and improved advertising dashboard. Today, we’ll walk you through a few of the improvements to the Facebook Ad dashboard and discuss how they can help marketers find data faster. This is, without question, the biggest change to the Facebook dashboard. Budgets Tied to Ad Sets.

Facebook 120

Facebook Ads Adwords Budget Programs 120

KoMarketing Associates

AUGUST 27, 2015

The world of Facebook Advertising is constantly changing. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

MAY 6, 2020

Facebook Events. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience. Take advantage of the wealth of content presented and either distribute to your attendees to keep them engaged or repurpose it for your blog, website, and social media efforts.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Casie Gillette. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

JANUARY 21, 2020

As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike. In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. Here’s an example: We use this blog post to create a graphic outlining the 4 tips for your social media strategy this year.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Facebook is likely the largest live streaming social media platform, outside of YouTube.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JULY 2, 2020

But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). A LinkedIn ad on Facebook.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. According to Pew Research Center , 68 percent of all adults in the United States use Facebook.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. 15 Audiences You Should Be Targeting with B2B Facebook Ads. Five Crucial Tips for a Successful Boost Post on Facebook. Key KoMarketing Milestones.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

NOVEMBER 18, 2020

I wrote a blog post on LinkedIn Conversation Ads earlier in the year, and would love to reiterate how great these are. LinkedIn may not be the easiest platform to use, especially when others, such as Google and Facebook, offer robust tools that allow users to easily bulk upload ads. Conversation Ads. Bulk Uploads (Sort Of).

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

JULY 23, 2019

From live video, to webinars, to stories on Instagram, Facebook and Snapchat — there are a multitude of ways to reach your audience using video on social media. Starbucks showcases a good example of using captions for video on Facebook in this post. Today, video means a lot more than that. Expert Interviews and Thought Leadership.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

DECEMBER 5, 2017

To capture consumer attention in 2018, brands need to be sharing their stories on social media, as platforms like Facebook and Instagram offer access to huge audiences ( 2.1 billion people are using Facebook every month) – and those audiences are hungry for video, with 500 million people watching videos on Facebook every day.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JULY 31, 2018

Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. adults are using Facebook on at least a monthly basis. Facebook page (even if you don’t have an official Facebook account, they will automatically generate a Facebook page for your business in many cases.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JANUARY 30, 2018

That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. Facebook Ads. Another great resource is Facebook Business News , which is frequently refreshed with new insights, stats, and events. . LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. This blog post will take a look at the most popular A/B testing tool , Google Optimize , and explain how it is the most cost-effective choice available.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

APRIL 23, 2019

With the top ones overall being Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest, social media managers can look at each platform’s demographics and content to see where they’d be a good fit. This includes your social media content as well as content your publishing on other platforms, such as YouTube or your blog.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. The most common examples are social media platforms and blog comments. Publish / repurpose blog posts through places like LinkedIn or Medium. Participate in a targeted LinkedIn or Facebook group. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

SEPTEMBER 8, 2020

This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. This sounds grand, but “publications” can also include any blog posts you’ve written. Speaking of blog posts… can you republish any of them to your LinkedIn articles? It is not Facebook.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

MAY 22, 2014

Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. AdWords Blog Post: Sharing the Latest AdWords Innovations . Like Google, Facebook is becoming a major player in mobile app advertising. Helpful Resources.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

SEPTEMBER 27, 2018

This could include everything from industry-related blogs to third-party publications, trade associations, and industry affiliations. Advanced targeting options on Facebook and Twitter let you target customer lists and upload audiences using your website traffic and customer’s email addresses or phone numbers.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

MARCH 5, 2015

Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

JULY 11, 2017

When someone hits the share button on a video we post on Facebook, that’s the ultimate endorsement, confirming that what we’re putting out there is resonating with our audience – so much so that they want their friends and family to see it. A B2B example of this is Facebook marketing expert Mari Smith. Timeliness is always great.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

DECEMBER 1, 2014

Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Based on the feedback received by users, Facebook has concluded that they will now limit the organic reach of posts they deem too promotional. Getting new fans.

Promotion 120

Promotion Mobile Advertising Paid Search Agency Mobile Marketing 120

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

KoMarketing Associates

DECEMBER 10, 2013

Today at 4pm CST I will be speaking on the “Creative Social Strategies: More Than Just Facebook” panel at the Dallas Digital Summit. Details are as follows: Creative Social Strategies: More Than Just Facebook. Tuesday, Dec 10, 4:10 – 5:10pm. Presenters: Eve Mayer , CEO, Social Media Delivered (LinkedIn).

Creativity 120

Creativity Marketing & Strategy Search Engine Marketing Social Media 120

KoMarketing Associates

MAY 5, 2014

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. million blog posts from more than 4,600 blogs, which garnered 2 billion social shares. The research covers 1.2

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

KoMarketing Associates

AUGUST 27, 2019

For example, say you wanted to have a guest post on a popular industry blog. If you’re looking for a brand that represents the opposite and does a great job of personalizing themselves in their customers, Bench on Facebook is a great example. Sometimes B2B marketing is seen as cold or uninteresting. Uses the Shop Feature.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

FEBRUARY 23, 2016

Relevant fields may include the company name, domain, blog URL, Twitter handle, engagement level with your company (low, medium, high), and any other notes. This is a good resource to refer back to on a daily or weekly basis to look for opportunities to share prospects’ blog posts and engage with them on Twitter.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120