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Webbiquity

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). all blog posts) Yes(?)

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How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity

So when you’re making product announcements or sharing business updates, don’t forget to invite your viewers to simply swipe up and head on over to your website. What not a lot of people realize on Instagram is that, if you have a business profile, posting eye-catching visuals is only 80% of the work. Leverage Instagram for Business.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Keep Your Website Updated. Your website is the foundation for digital product branding and the core of your online brand visibility. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Improve Your SEO.

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Five Ways to Use Colors to Create Effective Landing Pages

Webbiquity

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. We all make numerous subconscious decisions when looking at a website. You don’t want to make your website completely dark, but the clever use of black can exude elegance and sophistication, as opposed to death and sadness.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

By analyzing data on your leads’ interactions with your website, emails, and other touchpoints, you can segment your audience into distinct groups with common characteristics or needs. You can set up automated responses to actions such as website visits, email opens, or content downloads, companies.

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Six Tactics to Take Your Marketing to the Next Level

Webbiquity

Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Focus groups deliver insights to your business so you know where you can improve and where you are on the right track. Keep an Eye on Trends. Image credit: fauxels from Pexels. It doesn’t have to be hard.

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