Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Competing blogs.

Tips 84

Tips CMS Development Blogger AIO 84

Biznology

MAY 18, 2021

Murray heads up the global Professional Speechwriters Association and the Executive Communication Council and writes the popular daily blog “ Writing Boots. ” An award-winning journalist, he’s just published his must-read book, An Effort to Understand: Hearing One Another (and Ourselves) in a Nation Cracked in Half.

Consulting 197

Consulting ROI Conversion Organization 197

33Across

FEBRUARY 13, 2024

Even today we see 14% of the Chrome browsers and 11% of Edge produce cookieless traffic on the 33Across exchange. Caught in the crossfire are publishers, whose inventory becomes less effective without the attribution that the third-party cookie brings.

Traffic 62

Traffic Course Facebook Google 62

Marketing Insider Group

JULY 14, 2021

B2B lead magnets are high-value assets offered by companies in exchange for a potential buyer’s contact information. But it’s not as easy as offering extra blog content or more details on your product. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Optinmonster

FEBRUARY 15, 2024

A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. Beacon’s Blog Post Recycle will convert your best blog posts into lead magnets in just a few clicks. Don’t know what to offer as a lead magnet? Beacon simplifies everything with its Resource Library.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Affiliate sales support independent publishing. B2B or B2C influencers can help build your brand by sharing content about your product or service on social channels or blogging about your brand.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

NOVEMBER 15, 2019

Self-publishing isn’t just for seasonal authors. To answer those questions (and more), here are seven benefits of publishing an eBook (or more than one) for your business. People will willingly give you their contact details in exchange for a relevant, helpful, and timely eBook. Publish eBooks Using Free Tools.

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

seo.co

JANUARY 1, 2023

When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly. Guest Blog. Partner With Others (Naturally).

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Choozle

MARCH 27, 2024

In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully. Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Valasys

JANUARY 9, 2023

Guide To Start a MarTech Blog In 2023. Blogging as a way to create content and reach audiences has been around since the late 1990s. Blogging has become a crucial tool for businesses to connect with their customers and boost online visibility as a result of the growth of digital marketing. Twitter) to promote your blog.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. The post Amobee integrates with LiveIntent, adding email to advertisers’ media plans appeared first on LiveIntent Blog.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Liveintent

NOVEMBER 11, 2020

Before the pandemic, programmatic advertising was seeing double-digit growth as publishers sought to monetize content and advertisers needed to reach targeted audiences at scale. At News Corp, Layser saw an immediate surge in traffic and ad revenue because people were consuming more news across publisher businesses.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Ad Exchange 124

Liveintent

SEPTEMBER 9, 2021

In this piece, we’ll hone in on the publisher point of view and discuss the risks and steps you need to take to prepare your email monetization program. LiveIntent is here to provide guidance for both direct and exchange focused programs. It’s not uncommon for publishers to collect more subscriber data via surveys.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Writing on the Web

JULY 31, 2013

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Or do reciprocal exchange of posts.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Seek out similar blogs. Just look at Perez Hilton.

Traffic 100

Traffic Blogger RSS Opinions 100

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Digilant

OCTOBER 4, 2023

Supply Side Platform (SSP) Supply refers to the seller of media – in most cases, the publisher. SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. Advertisers worked directly with publishers to negotiate pricing and placement.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Webbiquity

OCTOBER 19, 2012

The excitement of starting a blog can be overwhelming but hastily trying to execute your ideas could backfire in the long-term. Identify the type of blog that you want to create. Ask yourself what you want your blog to focus on. A blog can be narrowly focused on a genre or include a variety of subject matters.

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

Attendify

DECEMBER 17, 2019

Somewhere along the line, they made time to read our blogs as well. In this blog Attendify Founder and CEO Michael Balyasny explains why he’s making a bet that event technology and marketing technology will eventually merge at the nexus of the attendee experience. Humanizing Event Tech is Key to the Industry’s Future.

Marketing Management 57

Marketing Management Vendors Pricing Price 57

seo.co

DECEMBER 2, 2022

That means, you should gradually work your way up to bigger and higher-authority publishers; if you find yourself trapped in the same handful of publishers you started with, you’re doing something wrong. Publisher Inaccessibility. But bear in mind that guest blogging services should be filtered with extreme caution.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

seo.co

MARCH 31, 2021

The short answer to the question is: A link exchange is an agreement between two sites to share and exchange links with each other for mutual benefit. The Link Exchange in Practice. A link exchange is one way to acquire great links for link building. Avoiding a Bad Link Exchange.

SEO 126

SEO Ad Exchange Advertising Agencies Link Building 126

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Liveintent

APRIL 25, 2023

Publishers today rely on email to reach their audiences with real-time content and drive revenue from newsletter monetization strategies. It’s the one piece of information you use to sign into publisher sites, social media platforms, apps — even your bank account. By keeping their email lists updated.

Tips 62

Tips Opt-out Opt-in Ad Exchange 62

Liveintent

DECEMBER 1, 2021

Publishers must seek new identity solutions that will enable them to continue monetizing their digital properties and remain successful in a cookieless world. Publishers across the globe are most interested in audience data to help them improve yield across channels. Here are those findings. Very important. Not important.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Liveintent

DECEMBER 7, 2021

In this blog post, you’ll get a refresher on the most common types of audience data secured and used by businesses, how zero-party fits into the mix, and how gathering and using audience data is evolving. Talk about a transparent and immediate value exchange! appeared first on LiveIntent Blog. But, don’t fret!

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Brightedge

MARCH 31, 2022

Keep the following suggestions in mind when formulating an ongoing SEO strategy: Pick your information sources well - Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and industry insiders. More technical blogs like SEO by the Sea are also worth keeping up to date with.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. . How Do I Find Keyword Opportunities?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Conversica

JUNE 5, 2020

Exchanges like these eventually developed. By memorializing this date as “Diversity Day,” we will reflect upon our pledge to support diversity, inclusion and equality; reviewing our progress and publishing them for all. Conversica’s Trusted Exchange for Diversity Empower a trusted environment (e.g. And then it hit me.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Biznology

AUGUST 12, 2013

Guest blogging has become a common practice among those in the SEO industry. This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between webmaster and guest blogger. As mentioned above, webmasters have become wary of guest blogging due to the amount of spam they receive daily.

CAN-SPAM 80

CAN-SPAM Blogger Outreach SEO 80

Liveintent

DECEMBER 1, 2020

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms.

Urgency Marketing 116

Urgency Marketing Planning Ad Frequency Ad Exchange 116

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. If your SEO-optimized blog post is generating 1,000 visitors to your website, you could double (or even quadruple) that traffic with a proper distribution strategy. Submit a Guest Blog.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

RebelMouse

JULY 12, 2022

There’s been an important launch from Google that can help improve your site’s load time — signed exchanges (SXG) are now available on desktop. Why You Should Care About Signed Exchanges. If you aren’t a developer or an engineer, it can be difficult to wrap your head around the idea of signed exchanges. What’s an LCP score?

Google 52

Google Ad Exchange Case Study Case Studies 52

Scoop.it

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. You can install a social media wall where people can share their thoughts and tweets or take selfies and get rewards in exchange for posting these selfies online with your brand tagged.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Martech

MARCH 15, 2022

While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 110