Marketing Insider Group

JULY 11, 2023

pieces of a company’s content before they buy Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI Discover the power of paid content and start using it to communicate value, establish trust, and convert customers. Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages.

Ad Exchange 242

Ad Exchange High Quality Lead Landing Pages Content 242

Biznology

FEBRUARY 3, 2020

Plus a Know-How Exchange forum where you can get your questions answered by experts. Of course I can’t leave out my monthly blog articles on various B2B marketing topics. I’m an admiring subscriber to his blog The Point , where the tips are immediately applicable to your campaigns. Ruthless B-to-B Marketing. Spear Marketing.

Resources 171

Resources Research B to B Advertising Agencies 171

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

33Across

SEPTEMBER 21, 2018

We’re excited to announce the launch of AttentionX™ , the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is. The post Introducing a new kind of open exchange appeared first on 33Across.

Ad Exchange 48

Ad Exchange Ads Product Features 48

ClearVoice

APRIL 25, 2022

The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is. While there are many paths to these off-page tactics, two of the most common are link building and guest blogging. Guest blogging tips.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Porch Group Media

OCTOBER 7, 2019

The Future of Online Advertising – Private Marketplaces versus Open Exchanges. The analysis also predicts that the dollars spent via PMPs will overtake that of open exchanges next year. Programmatic offers different ways to purchase inventory – either through a private marketplace or an open exchange. Ad Buying of the Future.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Ad Exchange 40

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Competing blogs.

Tips 84

Tips CMS Development Blogger AIO 84

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

B2B Marketing Exchange

APRIL 10, 2024

We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMXEast) in Georgia! appeared first on B2B Marketing Exchange. This marks the latest chapter in our journey to reshape the future of B2B marketing and sales.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Marketing Insider Group

MAY 2, 2023

Not only do you have permission to collect this data, but consumers are sharing it with you for their own benefit – usually for a reciprocal exchange of value, like a personalized offer. Offer a free trial or download in exchange for a site visitor’s contact information. This could be for a webinar, class, or event you’re hosting.

ROI 240

ROI Webinar Metrics Privacy Content 240

KoMarketing Associates

APRIL 2, 2015

Don’t know what to write about when it comes to your B2B website’s blog? However, there are a few areas that any company is able to cover on their blog. These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition.

Traffic 120

Traffic B2B Case Studies Case Study 120

Writing on the Web

NOVEMBER 4, 2015

Building a product funnel on your blog is key to making all your hard work profitable. To use myself as an example, you’ll notice on the bottom right side of this blog there’s a graphic image to download Content Marketing with Blogs , a free ebook. So offer generous information anyone can have.

Top of Funnel 100

Top of Funnel Product Digital Marketing Funnels Marketing Funnels 100

Cintell

NOVEMBER 25, 2015

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Understanding millennial behavior is the key to learning how to cater to millennials blog readers. Every audience is different. Ecommerce is a way to sell goods and services online.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Webbiquity

FEBRUARY 27, 2021

That’s why it is crucial to use a registered crypto exchange , for example, when investing company money into digital channels. The post Three Key Risks in Business Investments appeared first on B2B Marketing Blog | Webbiquity. In industries such as finance, payments, and cryptocurrency, much of the risk lies in cybersecurity.

Business 202

Business Ethics Course Consulting 202

Valasys

JANUARY 9, 2023

Guide To Start a MarTech Blog In 2023. Blogging as a way to create content and reach audiences has been around since the late 1990s. Blogging has become a crucial tool for businesses to connect with their customers and boost online visibility as a result of the growth of digital marketing. Twitter) to promote your blog.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? In the heavily saturated world of food and cooking blogs, most content creators adopt a gentle, sophisticated brand voice with descriptive language and long, detail-heavy sentences. In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 14, 2021

B2B lead magnets are high-value assets offered by companies in exchange for a potential buyer’s contact information. But it’s not as easy as offering extra blog content or more details on your product. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 362

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Seek out similar blogs. Just look at Perez Hilton.

Traffic 100

Traffic Blogger RSS Opinions 100

B2B Marketing Exchange

JANUARY 18, 2024

In this enlightening keynote at the B2B Marketing Exchange , Dan Gingiss will guide you through strategies that shape challenges into opportunities, focusing on the transformative power of customer experience (CX). Get your ticket to B2B Marketing Exchange today. View more details about the session here.

Case Study 52

Case Study Case Studies Loyalty B2B Marketing 52

Conversica

SEPTEMBER 30, 2021

While chatbots provide pre-programmed exchanges, Conversational AI engages contacts in authentic two-way conversations without the need for business professionals to program anything. Conversational AI uses Machine Learning and Natural Language Processing (NLP) to create something that can interact with people on a more in-depth level.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Marketing Qualified Leads 87

Conversica

DECEMBER 29, 2021

Our position is that exchanges between consumers and brands should feel real and personalized—no matter if driven by an AI or an employee. The post Blog: Looking Forward to 2022: Predictions for the New Year first appeared on Accelerating Revenue with Intelligent Virtual Assistants. Are you ready to face the new year?

Privacy 52

Privacy Marketing Management SMS Digital Transformation 52

Webbiquity

MARCH 8, 2022

One way to avoid this issue and ensure fewer people return products is to provide gift cards or credits people can buy and gift to their friends, family, or colleagues who can later exchange the value of the cards for products. Content upgrades are lead magnets you create for specific blog posts. Here’s another one from AppSumo.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Liveintent

JUNE 27, 2023

In February, Culture Squad facilitated the three office locations to host a Candy Exchange where each office tried German chocolates, Danish licorice and American sour candy, representing the sweet traditions from all three countries. We foresee more “exchanges” across our offices in the future!

Conversion 62

Conversion Effectiveness Companies 62

B2B Marketing Exchange

JANUARY 12, 2024

Build a Robust Professional Network Networking isn’t just about exchanging business cards; it’s about forging meaningful connections. Platforms like the B2B Marketing Exchange offer a wealth of insights, connecting you with thought leaders and providing a front-row seat to the latest strategies.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Biznology

MAY 18, 2021

Murray heads up the global Professional Speechwriters Association and the Executive Communication Council and writes the popular daily blog “ Writing Boots. ” An award-winning journalist, he’s just published his must-read book, An Effort to Understand: Hearing One Another (and Ourselves) in a Nation Cracked in Half.

Consulting 197

Consulting ROI Conversion Organization 197

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

B2B Marketing Exchange

FEBRUARY 2, 2023

To make this all happen, it takes an army — and in the case of the B2B Marketing Exchange (#B2BMX), that army takes the shape of the Demand Gen Report (DGR) team. To pull back the metaphorical curtain, this blog series will highlight the key players and teams powering the #B2BMX event series.

Top of Funnel 52

Top of Funnel Case Studies Curation Case Study 52

Velocity Partners

JANUARY 24, 2024

That means: People aren’t already voluntarily engaging with your brand: The value exchange for Spotify users is incredibly obvious. Why graders are a killer value exchange A grader is a short survey that asks users 8-12 questions about their performance or behaviors in a certain area. Let’s take a look at one up close.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

B2B Marketing Exchange

DECEMBER 5, 2023

At the B2B Marketing Exchange , we believe in the power of young marketing professionals to transform the industry. 300 Visa gift card We will announce the winner on the B2B Marketing Exchange website by February 9, 2024. appeared first on B2B Marketing Exchange. Nominate a Marketer to Win a Free Trip to #B2BMX!

Terms and Conditions 59

Terms and Conditions Guidelines Paid Search Agency Advertising Agencies 59

Attendify

DECEMBER 17, 2019

Somewhere along the line, they made time to read our blogs as well. In this blog Attendify Founder and CEO Michael Balyasny explains why he’s making a bet that event technology and marketing technology will eventually merge at the nexus of the attendee experience. Humanizing Event Tech is Key to the Industry’s Future.

Marketing Management 57

Marketing Management Vendors Pricing Price 57

B2B Marketing Exchange

JANUARY 3, 2024

Whether or not you’re a fan of traditional New Year’s resolutions, take a moment to discover what some of our B2B Marketing Exchange Speakers are prioritizing in the coming year—both in their personal lives and professional endeavors. Attend the 2024 B2B Marketing Exchange to get on track early with your 2024 goals.

B2B Marketing 52

B2B Marketing Personalization Ideal Customer Profiles Planning 52

B2B Marketing Exchange

JANUARY 24, 2024

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). The post #B2BMX 2024 Preview: The Roadmap To Revenue Revealed appeared first on B2B Marketing Exchange. This year’s event, which takes place in Scottsdale, Ariz.,

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52