Remove Blog Remove Examples Remove Marketo Remove Newsletter Remove Press
article thumbnail

5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1.

Press 48
article thumbnail

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. I think even the most skeptical of us would be partial to testing a two-step form with an example like that. Here’s an example of this in action. Expedia removed just one field on their sales page that was confusing visitors.

article thumbnail

How to Get More Out of Your Content Promotion

Adobe Experience Cloud Blog

You may also want to do this through paid promotions, including content syndication, Google Adwords or other paid search marketing, email sponsorships, newsletter sponsorships and more. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. Write a press release.

article thumbnail

Perfecting the Art & Science of Engagement Marketing at Panasonic

Adobe Experience Cloud Blog

A: We measure a breadth of metrics from customer satisfaction and share of voice in the press, web traffic, search traffic etc. For example, if we generate 100,000 Euros of marketing pipeline, what percentage of that was triggered from marketing campaign? Q: How does Panasonic Europe leverage marketing automation today?

article thumbnail

The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. For example, in status quo a potential prospect has zero motivation to self-identify. Blog Writing on the Web Twitter patsiblogsquad. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging.

article thumbnail

7 Questions to Ask Before Creating a Video Campaign

Adobe Experience Cloud Blog

If your campaign is testimonial-driven for example, you probably don’t need more than five testimonials, deployed once per week. A great place to start is with your website—from your home page, to your blog, and to your landings pages—this will help with SEO and encourage prospective customers to convert.