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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. But what exactly is thought leadership content marketing ? Quick Takeaways.

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9 Killer Social Media Call-To-Action Examples

SocialPilot

You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Let’s explore! CTAs that just click.

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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

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17 of the Best Examples of Beautiful Blog Design

Hubspot

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. But how do you get people to fall in love with your blog in the first place? That's why we've compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers.

Design 101
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How Many Words Should a Blog Post Be?

Marketing Insider Group

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. But the fact is, when researching online, most readers want more information that a 300-word article can convey. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

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RedHat on Connecting B2B Content for ROI – Across Sites and Teams

Top Rank Marketing

In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge. Red Hat, for example, begins every meeting discussing four key performance indicators (KPIs). Global SEO: User-focused SEO frameworks can guide content creation across different sites.

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