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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. “Participating in social media isn’t just about creating a page, making a blog post, posing a question, or tweeting.

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8 Go-To-Market Strategies

Goodish Agency

Rory Sutherland gives a great example of this kind of solution in many of his talks, where he mentions how the UK government spent 6 billion pounds on improving high-speed rail lines to solve the problem of “people don’t like long journeys”. Alright, let’s get into a few examples of go-to-market strategies to give you a feel for it.

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Why Experiential Marketing Reigns Supreme in a Hybrid Event Driven World

SpotMe Blog

Discover the advantages to using experiential marketing for hybrid events, plus seven exciting examples to help you imagine all your own possibilities. Some examples include: Surveys and polls posted before, during, and after the event. 7 Experiential Marketing Examples That Elevate Hybrid Events. Source: Wikipedia.

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The Ultimate Guide to Marketing Campaigns

Hubspot

For example, every Nike advertisement you see or hear on the way to work probably isn’t part of a campaign. For example, if Nike were campaigning about the release of a new product, their advertising would be one piece of their broader marketing efforts, which might also encompass email, social media, and paid search.

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The 21 Best Content Curation Tools

Webbiquity

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). Ideal for live blogs, breaking events, and conferences. Google Review Count: 350. 3) Instapaper.

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Complete Guide to B2B Marketing

Directive Agency

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. For example, here’s how we create account based content: Choose which audience we want to target. As an example, at Directive Consulting, we sell into three different personas. Evangelize Brand.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Email Testing 101: Getting Started - Marketing Genius Blog , June 15, 2010 If you are currently doing email marketing, you have probably heard it before: testing will improve the effectiveness of your email marketing efforts. Write the blog. They likely create a workaround. 1) Your Company 2.0. Managing people. Yeah, I said it.