Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Webbiquity

MAY 17, 2016

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp.

Planning 145

Planning Research Tools Best Practices 145

Parse.ly

SEPTEMBER 26, 2022

So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Some of the things that website analytics tools can tell you include: How do people find your site? Which content on your site do people engage with? Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

ClearVoice

SEPTEMBER 15, 2023

Ideally, they are a pro at writing all sorts of stuff, from snappy marketing emails to engaging blog posts and impeccable website copy. Be wary of writing examples demonstrating significant grammar, spelling, and punctuation errors, as this could cost you considerable time editing a writer’s copy. Social media posts?

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Martech

NOVEMBER 29, 2021

Having high-quality links to your site is one of Google’s most important ranking factors. Key considerations for hiring a link-building company: Analysis – They should be doing detailed competitor analysis to figure out exactly how many links and what types of links other successful sites are building.

Link Building 107

Link Building Work Management Marketing Management Service 107

Webbiquity

MAY 31, 2016

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links ” — B2B PR Sense Blog. Sample review: “Aggregates the best of the web.

Tools 100

Tools Best Practices Enterprise Management PR 100

Convince & Convert

AUGUST 3, 2012

Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using a rigorously controlled, randomly sampled panel of 3,000 Americans to produce The Social Habit. Are Brands Overvaluing Facebook and Twitter? It’s fundamental direct marketing.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Ontraport

APRIL 14, 2021

In order to do this, you’ll drive traffic to your ungated content — such as blog articles — on social media with boosted posts and ads. Continuing with the Punch Buggy example, the Awareness sub-stage is when the game begins. Here’s what you need to know to plan each one: Gaining exposure through partnerships.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Sprout Social

JANUARY 9, 2024

NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Sample this.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Content4Demand

MAY 4, 2021

You might choose to audit just your blog content, content focused on a particular product or vertical , or content created over a certain timespan. You might notice, for example, that longer blog posts consistently drive higher engagement—or vice versa. Partial audits are perhaps more common, and certainly more manageable.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. Let’s look at some examples. Think about it.

Work Management 139

Work Management Content Marketing Management Case Studies 139

NuSpark Consulting

SEPTEMBER 28, 2011

If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. We’re all busy, and am sure we have our own methods to monitor, share, and comment on the tweets, posts, blogs, and updates we receive each day. Facebook and Twitter.

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

SEPTEMBER 28, 2011

If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. We’re all busy, and am sure we have our own methods to monitor, share, and comment on the tweets, posts, blogs, and updates we receive each day. Facebook and Twitter.

RSS 100

RSS Social Media Twitter Efficiency 100

Ontraport

APRIL 14, 2021

In order to do this, you’ll drive traffic to your ungated content — such as blog articles — on social media with boosted posts and ads. Continuing with the Punch Buggy example, the Awareness sub-stage is when the game begins. Here’s what you need to know to plan each one: Gaining exposure through partnerships.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Hubspot

APRIL 7, 2019

In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. UTM Code Example. If you're promoting a campaign on social media, for example, you'll know how much traffic came from social media. utm_campaign=blogpost &utm_medium=social&utm_source=facebook.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

KoMarketing Associates

JANUARY 8, 2019

So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. For example, if the majority of your audience reads your content on a mobile phone, you should optimize for mobile reading instead of desktop.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Sharpspring

FEBRUARY 18, 2021

In this blog, we’ll dive into what retargeting ads are and when to use them. Not surprisingly, Facebook and Google are the most common places for retargeting ads given their immense popularity. For example, use messages that say “Just for you, today we are offering 20% off,” or “Don’t delay as these are selling fast.”

Ads 98

Ads Urgency Marketing Marketing Automation Services Sample 98

Conductor

DECEMBER 21, 2021

For B2B and B2C eCommerce retailers, website optimization helps to improve on-page and off-page SEO, eliminate technical errors, and enhance the visibility of product page and blog content—all of which ultimately increases conversion rates. Facebook now offers retailers and consumers video-infused Live Shopping options.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Outgrow

FEBRUARY 12, 2023

Let’s consider some examples to understand this. Another example that takes pride in providing personalized and innovative experiences is Tesla. We have another excellent example of how Brickfielder , a golfing apparel company, uses interactive elements for its products. You own a piece of the future. It’s simple.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Convince & Convert

JULY 17, 2015

The most common way to build affiliate networks is to use discount sites. These sites succeed in bringing in new customers, and that’s always a good thing, right? While coupon and discount sites drive most of affiliate programs’ volume, the customers they attract are usually more loyal to the original site than your brand.

Verticals 155

Verticals Blogger Conference Custom Publishing 155

Parse.ly

APRIL 6, 2020

So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Some of the things that website analytics tools can tell you include: How do people find your site? Which content on your site do people engage with? Content analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Optinmonster

AUGUST 1, 2022

You might offer a preview or sample of one of your paid offers. For example, this free 10-day email course is a shorter, less detailed version of a paid 21-day money management course. For example, in this free 5-day cooking course, the blogger shares her top cooking tips as well as affiliate links to the tools she uses for those tips.

Course 84

Course Sales Qualified Leads Generation Leads 84

Optinmonster

JULY 21, 2021

Want to boost engagement on your site with quizzes? Quizzes are a neat way of keeping visitors on your site for longer and giving them something fun to do. But first, let’s look at a few ways you can use quizzes to generate leads on your site. You may already have optin forms on your site that may or may not do well.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Generation 80

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

SmartBug Media

DECEMBER 21, 2020

Amongst these tools, we have PieSync , for example, which was acquired by HubSpot about a year ago. Zapier is another great example of a tool that doesn’t require you to get technical with integrations. Outside of the basic integrations like Gmail, Outlook, Facebook, Twitter, or Google, there are several specific categories.

Hubspot 98

Hubspot CMS Development Work Management Paid Search Agency 98

Writing on the Web

MARCH 13, 2013

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. So who writes the web content? That’s a good question.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

The Lead Agency

OCTOBER 30, 2017

As an example, ask them to share a little about what they do, what they love and what inspires them when they come into work. You can build a Buyer Persona by simply opening up a spreadsheet and starting a sample database of social media users. After all, they are what keeps the cogs of your business turning. So why not share the love?

Social Media 74

Social Media Practices Media Allocation 74

nDash

NOVEMBER 3, 2021

Examples: a former software developer, CPA or attorney. Example: a cybersecurity writer with 5+ years of experience. Example: a freelance writer who creates content based on interviews and/or outlines. Blog Posts. Blog posts are (by far) the most popular type of content that brands pay freelance writers for on nDash.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. I’ve forwarded your blog to him.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

ClearVoice

MARCH 9, 2020

And because content is all the words and pictures on (and off of) your site, you have a lot of options to tailor your content marketing message to where your audience is in that funnel. — Here’s a sampling. Do they rely on Facebook Events to stay looped in on weekend activities? The customizable combinations are endless.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Convince & Convert

JANUARY 6, 2016

These are examples of niche enterprises that cater to very specific audiences. highlight to tweet) Don’t just stick to regular social media tactics or blogging. Great examples include Instagram photos or Vine videos. Promoting businesses on social media such as Facebook and Twitter is huge these days. So what do you do?

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Content Marketing Institute

JANUARY 16, 2019

So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. His secret?

Paid Search Agency 86

Paid Search Agency Content Enterprise Management Banner Ads 86

Hubspot

AUGUST 9, 2017

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. And if you’re planning on running any online ad campaigns, both Google and Facebook require privacy policies in place if you’re collecting any user information. Privacy Shield.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

Goodish Agency

MARCH 25, 2021

a shop, a blog, info page; each site should be a different property). someone doing an analysis of your site will have enough access with a Collaborate and Read & Analyse). . Your Google Tag Manager will want to contain a Google Analytics Tag, as well as your Facebook pixel and any other tags that you’re using.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Scoop.it

MARCH 18, 2021

There’s no one-size-fits-all when it comes to content hub structures, but here’s a sample framework to get you started: Broad categories as high-level overview. Let’s take the example of a marketing software company. Here’s an example. In this example, we have an example of a 404 page. Core topics.

Process 53

Process Optimization Curation RSS 53

RebelMouse

SEPTEMBER 16, 2020

In the early months of 2020, it was no surprise that sites dedicated to health and wellness experienced an. Google's crawler will consider when indexing sites for organic search. According to data from Ahrefs blog, only 1% of pages in Google's top 10 positions were. Chart from Ahrefs blog. For example, Hearst UK.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Custom Publishing 52

RebelMouse

SEPTEMBER 16, 2020

In the early months of 2020, it was no surprise that sites dedicated to health and wellness experienced an increase in search traffic of more than 300%. E-A-T stands for expertise, authority, and trust, which are key pillars that Google's crawler will consider when indexing sites for organic search. Chart from Ahrefs blog.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Custom Publishing 52