KoMarketing Associates

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu. Many will offer sample certifications and freely accessible coursework to get marketers started as well.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.

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How to Use Data in B2B Content Marketing

KoMarketing Associates

So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. For example, if the majority of your audience reads your content on a mobile phone, you should optimize for mobile reading instead of desktop. Questions asked by job candidates.