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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Thanks to Jep Castelein and his LeadSloth blog for helping with this list. For example, when a prospect clicks on a specific link, a sales rep logs a call, or a lead score goes above a certain threshold, you can automatically send the right message at the right time. Common features of a CRM system. Marketing Automation.

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19 Things We Can Learn From Numerous Heatmap Tests

Online Marketing Institute

Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results. You should also remember the recency effect , which states that the last thing a person sees will stay on their minds longer. Image source.

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Your Email Testing Playbook for 2020 (& the Tools You'll Need)

Hubspot

In this blog post, we'll highlight what you should be experimenting with and which tools can help you. For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. For example, to download your offer. are you ready to run some big, exciting tests? Do they love webinars?

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20 Fascinating Things You Didn't Know About Your Facebook News Feed

Hubspot

The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. Facebook's best estimation for what you actually want to see on your feed. Facebook Facts You May Not Have Known.

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6 Email Tests That Matter More Than Your Subject Line

Hubspot

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. For example, to download your offer. Calling out that a consultation is free, or referencing testimonials of people who have downloaded that offer, for example, can be interesting variables to test. Do they love webinars?

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. Write the blog.