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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu. Marketing Automation: Marketo , Pardot , Act-On. Facebook Blueprint eLearning Courses / Certifications.

Training 185
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The Keys to a Five Star Review Program

Adobe Experience Cloud Blog

This blog will explore the value that reviews provide to marketers and a few ways to get started. Birchbox is a great example of a company with a successful loyalty program. For each shipment, you received a box with samples of five different products; then, Birchbox prompts you to write a review for each product.

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How Should I Segment My Database?

Adobe Experience Cloud Blog

For example, you might create segments based on: Job title. By cross-channel behaviors (such as “visiting a tradeshow booth” or “sharing content on Facebook”). To give you a better idea, here are some examples of segments you might want to target. Drop us a line in the comments below, or tweet to us @marketo!

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How Mobile App Marketers Can Attain a 360-Degree View of Their Audience

Adobe Experience Cloud Blog

It’s a panoramic view as opposed to the traditional narrow approach of sampling select data, such as downloads and uninstalls. Of course, the term takes its name from the number of degrees in a circle, and, in essence, refers to utilizing a broad, complete, and “all-around” view. How do they use it? When are they most active?

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Now off of Oracle’s turf, salesforce.com could stream a live video feed of Marc’s presentation on Facebook. Conclusion.

PR 48
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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Jay : It may be, so we are recording this in the shadow of the Facebook IPO, and two things actually happened today. I say, probably not.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Thanks to Jep Castelein and his LeadSloth blog for helping with this list. For example, current active opportunities can receive different messages from early-stage prospects.