Anything Goes Marketing

JULY 27, 2006

At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about. This type of mentality is what really pissed me off when I found Nike's Basketball blog. Blogs are not that much different from newsletters in many ways. Blogs can be used in conjunction for this purpose.

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

SEPTEMBER 6, 2006

You may be saying to yourself, what should I blog about today? You would be surprised (perhaps shocked) at all of the great content that you already have on your blog that you can reuse. Here are some tips on recycling your blog content: Come up with a topic and then search your blog and see what posts already exist.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

SEPTEMBER 30, 2006

When you're designing a website, blog or email template do you ever think about how your users will actually see it? When I wrote a post on How to convert blog traffic into loyal readers I mentioned that it's important to make it easy for your readers to subscribe to your blog. What does it all mean?

Youtube 100

Youtube Case Study Case Studies Click Rate 100

Anything Goes Marketing

SEPTEMBER 10, 2006

Mark White over at Better Business Blogging addresses the question: Business Blog: separate domain or on your website. It seems that if you're looking at boosting the web traffic on your main site, your corporate blog should be an extension of your site (eg: www.cnn.com/blog). Tags: business blog.

Business Blogging 100

Business Blogging Domain Business Tagging 100

Anything Goes Marketing

AUGUST 1, 2006

As I'm about to embark on creating a more professional blog, I'm facing a big question - do I add the blog as a subdomain to my website or do I create a new domain all together for my blog. I guess it all depends on the goals of your blog. Many companies use blogs to blog about their industry rather then their company.

Domain 100

Domain Business Blogging Eloqua Business 100

Anything Goes Marketing

JANUARY 20, 2013

This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. For example, before you go upload that list of emails that you just bought, read the data below. This is a guest post from CRM Analyst Ashley Verrill.

Social Media 100

Social Media Customer Surveys Email Marketing Social Marketing 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it. I would recommend to post in on your website and even create an RSS feed.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

APRIL 21, 2010

I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it. For example, I’ve complained that the there were long distance charges on my bill due to Wind not having its network fully up and running. Take a look at @comcastcares and follow that example.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

MAY 1, 2007

looks promising as it seems that over half of the companies surveyed either have a blog or plan to have one (internal or internal) and the same goes for RSS ( Click here for the image ). For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. Internal web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

AUGUST 9, 2006

If you're a smart blogger (which I'm not saying I am), you've probably found out about a great tool called coComment that lets you keep track of comments you've left on other blogs. Commenting on a popular blog like Problogger.net or Direct2Dell may be very helpful in establishing yourself as as a legitimate blogger. Use cliffhangers.

Tips 100

Tips Blogger Tagging Business Blogging 100

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do). The above examples are the tip of the iceberg. keep reading.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

AUGUST 26, 2006

Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. Remember, you can also slightly alter the content of your newsletter for your different segments that you're targeting - that's a whole blog post on its own.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. That is very cool.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

DECEMBER 21, 2008

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. You can find many other blog posts out there on that subject. For example if you have a Twitter post such as "New white paper on how to increase ROI". For example #myevent.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

AUGUST 26, 2006

I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. Do you think that adding white papers to your business blog is a good idea? That seems to be successful.

Paper 100

Paper Lead Generation Generation Leads 100

Anything Goes Marketing

DECEMBER 15, 2008

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. For example, if a person has only purchased one product, they will receive an email that promotes the event associated to that product.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

JANUARY 18, 2009

PLEASE add your own experiences by commenting on this blog. If you notice, it's recommended that all customer blog posts be followed up on. I have an example where a customer saw me on Twitter and posted a message on Twitter with my Twitter name ( @chadhorenfeldt ) on a product issue. This example was a positive story.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

APRIL 23, 2007

If you're looking for an example of a website that employs some of the latest and greatest of web 2.0. My blog, your blog, OUR blogs : As a community member, you can write your own blog on USA Today or you can read one of the various "expert blog" on the USA Today website. Here are some of the web 2.0

Web 2.0 100

Web 2.0 RSS User-Generated Content Communities 100

Anything Goes Marketing

MAY 26, 2007

A while back I wrote about the concept of a " blogletter " that combines a newsletter and a blog. In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! You allow people to comment on your newsletter articles.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Use your blog to promote an offer that is exclusively through Twitter.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

DECEMBER 9, 2007

For example, for an upcoming webinar they shot a very short webinar introduction video, took a screenshot of the speaker from this video and included this in the email invite (see the screenshot). This can be used in an email, blog, main website etc. Tags: video email marketing business blog youtube.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

JULY 4, 2010

Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week. Hi everyone.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

FEBRUARY 6, 2008

If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site. This is an example of AJAX (new technology that doesn't require the browser to reload). I've got a fairly simple solution. Try it out! Search for anything you want (here's a good one: "Google Rocks").

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

JULY 23, 2006

If you're looking for new and innovative ways to drive traffic to your website, check out the post on SEOMoz's blog 10 Remarkably Effective Strategies for Driving Traffic. and blog commenting in the past. I've used a few of these strategies including Top 10 lists, Creating Controversy. Please feel free to!

Traffic 100

Traffic Digg Emarketing Social Networks 100

Anything Goes Marketing

APRIL 7, 2010

Review your website and other sources such as blogs and previous campaigns and look at ways that content can be repurposed (I talk more about this here: The Recession is Here - Time to Become an Eco-Marketer ). In terms of having the necessary content, many organizations may be surprised at the content that they already possess.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

DECEMBER 12, 2006

You may like to monitor your site traffic to see which keywords and referrers are bringing traffic to your blog or who is on your blog right now (hey - I see that you're reading this and I thank you from the bottom of my keyboard). It's also cool to see which countries are reading your blog.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

JANUARY 27, 2008

For example "Chad - check out this great newsletter below. For example, for a newsletter change the subject line slightly for your different database segments by highlighting an article in the subject line that appeals most to that specific segment. I just realized that I waited too long to blog as I have a bunch of tips saved up.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

AUGUST 19, 2006

For example, try these subject lines "Please confirm your unsubscription" or "This is the final email we are sending you". The business blog to end all business blogs. If you were smart and started a business blog you can use this to help bring down your e-marketing strategy.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

DECEMBER 13, 2007

I came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport. Use an audio confirmation clip on your confirmation page. Perhaps they still want to receive your emails in some capacity.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

JUNE 29, 2009

For example, some sports teams can experiment having communications personalized from their players. There are two parts to this and I could spend a whole blog post just on this topic. For example, I recommend creating email campaigns based on the past web behaviour of individuals or their digital body language.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Bloggers have accepted this and even embraced companies that have started blogging. Here is an example from a recent Marketing Effectiveness Summit. How Can I get Started Using YouTube?

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

DECEMBER 21, 2009

For example, check out [link] and search for your company name. I highly recommend that you subscribe to resources such as the Marketing Insights blog , MarketingSherpa , MarketingExperiments , SiriusDecisions , ClickZ , and MarketingProfs to name just a few of the great resources that I use on a daily basis.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

MARCH 11, 2007

For example, it outlines that the subject line should not only outline what is in the email but also what value the recipient will derive from it. American Express had a successful example: "book a Caribbean cruise and enjoy special o?ers”. For example, email was tied to 90% of closed deals while our live events only accounted for 45%.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

JANUARY 25, 2007

For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. For example, to the above question I responded "Try using your finger to move the arrow" was translated to "Your genius lies elsewhere". For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

JULY 15, 2006

In my last post I focused on writing blog posts. For example, how can you involve consumers more? It's important to remember that having your CEO update his or her blog each month is great but that is only half the battle. The other half of your job is to listen to what people are writing about your company.

Branding 100

Branding Brand Identity Buzz User-Generated Content 100

Anything Goes Marketing

AUGUST 23, 2006

A simple little ^%$# stack overflow error I found on my blog when it's viewed in IE lead to me migrating my blog to Blogger Beta, a new template, a headache, 3 cups of coffee, 4 hours of sleep, and a pissed off wife. For example, you can't upload images yet. This may end my blogging career. The system hangs. Categories.

Blogger 100

Blogger Adsense Web 2.0 Template 100

Anything Goes Marketing

AUGUST 7, 2007

For example, if it's a webinar that people are signing up for, provide a pic of the person who is going to speak. Here's an example: Company X has been a loyal customer for the past 5 years. PS - any examples that you have on setting expectations would be greatly appreciated. This means using images to provide context.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100