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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Salespeole working with Salesforce.com can see a list of their leads with priority ratings.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Cambridege, MA – [link].

Twitter 100
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The Sales Game Has Changed: Here's How to Adapt

Hubspot

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn.

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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. Perforce Software. Creator of CrossOver software, offering PortJump and ExecMode services.

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6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. 1) Reserve a Room at the Event. Trade shows and other events are very noisy. At any given event, there is always plenty of commotion.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. CRM captures activity history, tasks, deals, purchases and events but doesn’t integrate with a phone dialer. Here are thumbnails of the others.