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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. From the group introduction: eMarketing Association Network. Mobile.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation. How to Use Trigger Events for More and Better Leads.

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9 Criteria for Selecting a Social Media Monitoring Tool


Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Many include at least the most popular blogs as well. You may discover any of these events through social media monitoring, but in each case not is the response different but the respondent is too. ), marketing automation tools and web analytics packages. But how do you choose one? Range of coverage. Frequency of alerts. Workflow capabilities.

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A History of Dreamforce [Infographic] #DF11

It's All About Revenue

We are thrilled that 100% of the data – the lifeblood of all great infographics – behind A History of Dreamforce was supplied by, then painstakingly visualized by our friends at JESS3. Enjoy this visualization of the growth of cloud computing’s most important event. If you want to embed A History of Dreamforce on your blog, be our guest. LinkedIn. Reddit.

“Revenue” Turns One

It's All About Revenue

There are a lot of reasons a company may launch a blog. The AdAge algorithm rewards historical back links pretty substantially, so our going from no blog to the 150 in ten months marked a happy day in our short history. But in the most recent quarters activity on the blog has been even stronger. Our little blog is growing up fast. LinkedIn. Woohoo! posts per week.

Your Dreamforce Survival Guide #DF11

It's All About Revenue

With more than 30,000 attendees expected, a jammed expo floor and some of the best keynote speakers you can fit in less than a week, Dreamforce is the cloud computing event of the year. But it can be a dizzying event if you’re not prepped. Evernote – Dreamforce can inspire a lot of great ideas: campaign concepts, blog posts, software to invest in, etc. Be sure to download one now and save time at the event. This advice applies to many aspects of this event. This event draws a lot of folks, and those direct flights to San Francisco get particularly full.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. CRM captures activity history, tasks, deals, purchases and events but doesn’t integrate with a phone dialer.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

But prices are either reasonable (if you’re a buyer) or ridiculously low (if, like me, you''re a sometime content creator), starting around $50 for a blog post. Salespeople can also send through Gmail , , or Microsoft Dynamics CRM. You may have noticed that there are many B2B marketing automation systems available. There is also an integrated phone dialer.

What is Dreamforce? #DF11

It's All About Revenue

Here’s the short answer: Dreamforce is the most anticipated cloud computing event of the year. As a barrage of tweets, pics, blogs and news articles spread out across the Web today, we decided to take a few minutes to give a more detailed answer for all those scratching their heads and asking, What is Dreamforce? LinkedIn. But you may be asking, “What is Dreamforce?”. Facebook.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Marketingcloud – Marketing Cloud – An extension of, an integrated way of utilizing SalesForce in the Cloud. Home of Chief Content Office Magazine and THE event Content Marketing World. Storytelling through content marketing, blogs, social media & more. Powerful.

47 Essential Social Media Tools for Content Marketers

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LinkedIn - Start the practice of connecting with every business card you receive from contacts. LinkedIn Answers - Listen and answer. LinkedIn Groups - Find groups that make sense for your business. – Possibly the best reporting structure for distributing Twitter, Facebook and LinkedIn. WordPress - My recommendation for a blog CMS platform.

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Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

It's All About Revenue

But each year, the biggest draw is talks CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features will unveil throughout the week. This year’s event is all about bridging the social divide between socially savvy customers and employees and the campaigns that lag behind, according to Benioff.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. Let’s look at some examples of what they do well.

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Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Linkedin and Twitter integrate. announces Chatter, social computing for enterprise companies. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. A Robert Half Technology study announces 54% of companies blog social media sites. LinkedIn to Launch Pay for Whitepaper Downloads. Here is our 2009 year in review. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. Top word of 2009: Twitter.

How Dreamforce Boosts Lead Generation [CHART]

It's All About Revenue

by Paul Teshima | Tweet this Dreamforce 2012 is just about to kick off this week, and it promises to be the biggest cloud event ever. With many of our customers using AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on lead generation over the past few years.

Drip Campaigns: Tips From Marketing Automation Monday


Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Another company was saving those replies straight into Some used customizations of, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Pipeline Nurturing.

5 Media Lessons Every Marketer Should Learn

It's All About Revenue

by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis , and featuring heavy hitters from, Newsweek , comScore, and Questus. Perhaps a growing number of your leads are reading your emails, blogs and other messaging through StumbleUpon. By the way, if you’re here for Dreamforce, join LinkedIn and Eloqua on “When Social Marketing and Social Selling Converge” at the LAM Theater on Thursday. Measure What Matters. “We

B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Sales Leads Via RSS via | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Listen to podcast on trigger events (File size is 5.58


Social Enterprise is now a reality – Welcome to Dreamforce 2012

Modern B2B Marketing

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into, Heroku and didn’t go unnoticed at the event. B2B Marketing Salesforce.comby Maria Pergolino It’s a social revolution. The enterprise is in the cloud.

The Top #Nifty50 Women in Technology on Twitter for 2012


This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Liz also writes the Lead With Intuition blog. Stacey Acevero. sacevero.

Catch Guy Kawasaki at the Inside Sales Virtual Summit

Marketing Action

Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of, Jim Steele of, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! Be a part of the biggest online professional sales event ever! Register now (it’s free!).

What’s Behind the Resurgence for Account-Based Marketing


As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans

It's All About Revenue

by Jesse Noyes | Tweet this Most people call Dreamforce the biggest cloud computing event of the year. But why did this event, which was once known as user conference for customers, turn into a premier event for the industry? ” But as Dreamforce 2012 nears, we wanted to ask some frequent attendees why they attend the event, year after year. More importantly, the event has evolved into a showcase of what’s possible. First, because I cover the space, and is one of the key players, so I need to be there.

5 Ways Sales & Marketing Can Bond at Dreamforce

It's All About Revenue

by Jesse Noyes | Tweet this Dreamforce is one of those unique events that bring together sales and marketing under the same roof. 5 Ways Sales & Marketing Can Bond at Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LinkedIn. Sales & Marketing Alignment Adobe Dreamforce Dreamforce 2011 NetApp sales and marketing sales and marketing alignment Salesforce salesforce.comAfter all, there are great speakers to check out, new products to explore, amazing parties to attend. That’s a shame. Want a session suggestion?

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing, Microsoft Dynamics CRM), so why do I need marketing automation ”? Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email. No (except Radian6). Business Goal.

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14 Must Attend Dreamforce Sessions for Marketers

It's All About Revenue

Hosted by, Dreamforce has turned into the cloud computing event of the year, attracting IT experts, sales folks, marketers and more to San Francisco for four days of high-profile speeches, in-demand musicians, but most of all, the sessions.’s CEO, Marc Benioff, gives yearly insights into where the industry is headed from a social, mobile, cloud perspective. Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals. Tuesday.

Eloqua Goes Titanium

It's All About Revenue

by Joe Chernov | Tweet this dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” It might just be the event of the year. Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011. We’ll use our blog and Twitter feed to keep you updated of what’s happening leading up to and during the event of the year. LinkedIn. We think that’s an understatement. Note to those who attended his keynote last year: where was he hiding that iPad?). This year, we are a Titanium sponsor.

This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience

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Super Bowl XLIX and the Death of Engagement (4:30): Jeffrey Rohrs, writing in the blog , takes Super Bowl advertisers to task for failing to include a call to action in their premium-priced ads (which averaged $4.5 By producing original content, Snapchat is following the model set by Netflix, Amazon, LinkedIn, and others. This week’s show. Sponsor (36:30).

50+ Expert Resources for Internet Marketers

Marketing Action

E-books, eMagazine and blog posts from Top social media blogs from Featured marketing webinars & events from Internet marketing group on LinkedIn with over 13,000 members. 50 Ways to Generate Leads With Social Media” by Amanda Nelson on “4 Have a site you think should have made our list?

Lattice Engines Automates All Steps in Prospect Discovery

Customer Experience Matrix

The system scans public databases, company Web pages, and selected social networks to find significant events such as title changes, product launches, job openings, new locations, and investments. Clients specify blogs to follow, which receive similar treatment. But the Internet has exponentially grown the amount of data available and made it easily accessible.

60 Marketing Acronyms Every Industry Pro Should Know


Examples:, Google. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Learn more blogging KPIs here.).

Marketing Automation Catching On Fire

The Effective Marketer

Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging as a marketing automation solution). Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Blog at nascent industry still has lots of growth to do.

The Sales Game Has Changed: Here's How to Adapt


His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. In fact, what calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. 3) Remember that blogging isn't just for marketers.

The Top #Nifty50 Women in Technology on Twitter for 2012


This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Liz also writes the Lead With Intuition blog. Stacey Acevero. sacevero.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even is getting into the lead nurturing space. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. Share this on Linkedin. But Facebook? Tweet This!

B2B Lead Generation Blog: Give Lead Generation Some Respect

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. For them to be successful, we need to help them establish their voices in a blog.