| | Blog + Event + Linkedin + Salesforce.com |
| Page 1 of 1 | Previous | Next | PAUL GILLIN JUNE 24, 2010 How to Calculate Social Marketing ROI whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. The difficult job for marketing is figuring out the sequence of events that brought them there. EMC Corp. 100,000. | B2B VOICES MAY 18, 2011 What the LinkedIn IPO could mean for B2B communicators Tomorrow marks another milestone for social media with LinkedIn’s IPO. But as this story in Bloomberg details, LinkedIn gets “70 percent of revenue from business subscriptions, a model that’s similar to Salesforce.com. So perhaps instead of treating LinkedIn like social media perhaps its future is more like the CRM model. Group Pages. Build a Dashboard. | | | | | | | IT'S ALL ABOUT REVENUE JULY 29, 2011 A History of Dreamforce [Infographic] #DF11 We are thrilled that 100% of the data – the lifeblood of all great infographics – behind A History of Dreamforce was supplied by Salesforce.com, then painstakingly visualized by our friends at JESS3. Enjoy this visualization of the growth of cloud computing’s most important event. If you want to embed A History of Dreamforce on your blog, be our guest. LinkedIn. Reddit. | LEADSLOTH NOVEMBER 16, 2010 Drip Campaigns: Tips From Marketing Automation Monday Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Another company was saving those replies straight into Salesforce.com. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Pipeline Nurturing. | IT'S ALL ABOUT REVENUE APRIL 13, 2011 “Revenue” Turns One There are a lot of reasons a company may launch a blog. The AdAge algorithm rewards historical back links pretty substantially, so our going from no blog to the 150 in ten months marked a happy day in our short history. But in the most recent quarters activity on the blog has been even stronger. Our little blog is growing up fast. LinkedIn. Woohoo! posts per week. | IT'S ALL ABOUT REVENUE SEPTEMBER 18, 2012 How Dreamforce Boosts Lead Generation [CHART] by Paul Teshima | Tweet this Dreamforce 2012 is just about to kick off this week, and it promises to be the biggest cloud event ever. With many of our customers using salesforce.com AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on lead generation over the past few years. | | | | | | | | | -
MODERN B2B MARKETING | TUESDAY, DECEMBER 15, 2009 Online Marketing News in 2009: The Year’s Hottest Events Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. Robert Half Technology study announces 54% of companies blog social media sites. LinkedIn to Launch Pay for Whitepaper Downloads. Here is our 2009 year in review. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. Top word of 2009: Twitter. MORE >> -
MODERN B2B MARKETING | SUNDAY, DECEMBER 5, 2010 The Big List of Dreamforce Networking Opportunities If you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs. Instead, I have created a list of all the networking events I can think of, not counting those that just happen, like walking in the halls, sitting next to someone cool at a session, and in the lobby of the hotel. Also, check out this cool map created by another Dreamforce attendee that shows the location of many of the events I have listed here. Unofficial Networking Events: Marketing Automation Monday , 6pm – 8pm, TBD. Tweet-up , 6pm – 9pm, Press Club. MORE >> -
MODERN B2B MARKETING | WEDNESDAY, AUGUST 31, 2011 Social Enterprise is now a reality – Welcome to Dreamforce 2012 Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Force.com, Heroku and Database.com didn’t go unnoticed at the event. Social Enterprise is now a reality – Welcome to Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Salesforce.comby Maria Pergolino It’s a social revolution. The enterprise is in the cloud. Welcome to Dreamforce 2011. Now starts the fun. MORE >> -
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 25, 2011 Your Dreamforce Survival Guide #DF11 With more than 30,000 attendees expected, a jammed expo floor and some of the best keynote speakers you can fit in less than a week, Dreamforce is the cloud computing event of the year. But it can be a dizzying event if you’re not prepped. Evernote – Dreamforce can inspire a lot of great ideas: campaign concepts, blog posts, software to invest in, etc. Be sure to download one now and save time at the event. This advice applies to many aspects of this event. This event draws a lot of folks, and those direct flights to San Francisco get particularly full. MORE >> -
WEBBIQUITY | WEDNESDAY, MARCH 23, 2011 9 Criteria for Selecting a Social Media Monitoring Tool Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Many include at least the most popular blogs as well. You may discover any of these events through social media monitoring, but in each case not is the response different but the respondent is too. Salesforce.com ), marketing automation tools and web analytics packages. But how do you choose one? Range of coverage. Frequency of alerts. Workflow capabilities. MORE >>
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