Remove Blog Remove Event Remove Linkedin Remove Salesforce.com

Trending Sources

A History of Dreamforce [Infographic] #DF11

It's All About Revenue

We applied this principle last spring when we released The History of SXSW infographic, and we followed it again with A History of Dreamforce.  We are thrilled that 100% of the data – the lifeblood of all great infographics – behind A History of Dreamforce was supplied by Salesforce.com, then painstakingly visualized by our friends at JESS3. LinkedIn. click to view full size). Reddit.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Many include at least the most popular blogs as well. You may discover any of these events through social media monitoring, but in each case not is the response different but the respondent is too. Salesforce.com ), marketing automation tools and web analytics packages. But how do you choose one? Range of coverage. Frequency of alerts. Workflow capabilities.

Tools 65

“Revenue” Turns One

It's All About Revenue

There are a lot of reasons a company may launch a blog. The AdAge algorithm rewards historical back links pretty substantially, so our going from no blog to the 150 in ten months marked a happy day in our short history. But in the most recent quarters activity on the blog has been even stronger. Our little blog is growing up fast. LinkedIn. Woohoo! posts per week.

How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. The difficult job for marketing is figuring out the sequence of events that brought them there. EMC Corp. 100,000.

ROI 71

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

It's All About Revenue

Colleagues, friends, semi-strangers all DM’ing, emailing, texting the news: Salesforce.com just bought Radian6.  When they “integrated” Twitter, it gave the micro-blogging platform credibility in the enterprise.  Interactions like Web visits, downloads, event attendance, etc.  In other words, Salesforce.com and Eloqua share the same path, and our friends on the Bay just cleared a lot of thicket with this acquisition.  We already tightly integrate with Salesforce, and we expect this latest move will make integrating the social profiles that much easier for our clients.

B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. He writes, "I dont have to spend my day with my head buried in Salesforce.com. read that just 20% of all web users have read a blog and just 5% of regular blog readers use RSS. We have to remember that 80% of all web users have never read a blog.

Your Dreamforce Survival Guide #DF11

It's All About Revenue

With more than 30,000 attendees expected, a jammed expo floor and some of the best keynote speakers you can fit in less than a week, Dreamforce is the cloud computing event of the year. But it can be a dizzying event if you’re not prepped. Evernote – Dreamforce can inspire a lot of great ideas: campaign concepts, blog posts, software to invest in, etc. Be sure to download one now and save time at the event. This advice applies to many aspects of this event. This event draws a lot of folks, and those direct flights to San Francisco get particularly full.

What is Dreamforce? #DF11

It's All About Revenue

Here’s the short answer: Dreamforce is the most anticipated cloud computing event of the year. As a barrage of tweets, pics, blogs and news articles spread out across the Web today, we decided to take a few minutes to give a more detailed answer for all those scratching their heads and asking, What is Dreamforce? LinkedIn. But you may be asking, “What is Dreamforce?”. Facebook.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. CRM captures activity history, tasks, deals, purchases and events but doesn’t integrate with a phone dialer.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Home of Chief Content Office Magazine and THE event Content Marketing World. Storytelling through content marketing, blogs, social media & more. Powerful.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

But prices are either reasonable (if you’re a buyer) or ridiculously low (if, like me, you''re a sometime content creator), starting around $50 for a blog post. Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. You may have noticed that there are many B2B marketing automation systems available. There is also an integrated phone dialer.

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

It's All About Revenue

But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features salesforce.com will unveil throughout the week. This year’s event is all about bridging the social divide between socially savvy customers and employees and the campaigns that lag behind, according to Benioff.

How Dreamforce Boosts Lead Generation [CHART]

It's All About Revenue

by Paul Teshima | Tweet this Dreamforce 2012  is just about to kick off this week, and it promises to be the biggest cloud event ever.  With many of our customers using  salesforce.com  AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on  lead generation  over the past few years.

5 Media Lessons Every Marketer Should Learn

It's All About Revenue

by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis , and featuring heavy hitters from Salesforce.com, Newsweek , comScore, and Questus. Perhaps a growing number of your leads are reading your emails, blogs and other messaging through StumbleUpon. By the way, if you’re here for Dreamforce, join LinkedIn and Eloqua on “When Social Marketing and Social Selling Converge” at the LAM Theater on Thursday. It Comes Down to Value.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. Share this on Linkedin. But Facebook? Tweet This!

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. Let’s look at some examples of what they do well.

Rules 55

B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Well call her Kristin. She had 2-choices.either

Catch Guy Kawasaki at the Inside Sales Virtual Summit

Marketing Action

Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! Be a part of the biggest online professional sales event ever! Register now (it’s free!).

47 Essential Social Media Tools for Content Marketers

Junta 42

LinkedIn  - Start the practice of connecting with every business card you receive from contacts. LinkedIn Answers  - Listen and answer. LinkedIn Groups  - Find groups that make sense for your business. Dlvr.it – Possibly the best reporting structure for distributing Twitter, Facebook and LinkedIn. WordPress  - My recommendation for a blog CMS platform.

Tools 49

Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans

It's All About Revenue

by Jesse Noyes | Tweet this Most people call Dreamforce the biggest cloud computing event of the year. But why did this event, which was once known as user conference for salesforce.com customers, turn into a premier event for the industry? ”  But as Dreamforce 2012 nears, we wanted to ask some frequent attendees why they attend the event, year after year. Dreamforce has become one of the premier events for marketing and sales professionals to network, learn from each other and educate themselves on the latest B2B trends. Was it the sessions?

Social Enterprise is now a reality – Welcome to Dreamforce 2012

Modern B2B Marketing

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Force.com, Heroku and Database.com didn’t go unnoticed at the event. B2B Marketing Salesforce.comby Maria Pergolino It’s a social revolution.  The enterprise is in the cloud.

This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience

Junta 42

Super Bowl XLIX and the Death of Engagement (4:30): Jeffrey Rohrs, writing in the Salesforce.com blog , takes Super Bowl advertisers to task for failing to include a call to action in their premium-priced ads (which averaged $4.5 By producing original content, Snapchat is following the model set by Netflix, Amazon, LinkedIn, and others. This week’s show. Sponsor (36:30).

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Liz also writes the Lead With Intuition blog. Stacey Acevero. sacevero.

Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Another company was saving those replies straight into Salesforce.com. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Pipeline Nurturing.

5 Ways Sales & Marketing Can Bond at Dreamforce

It's All About Revenue

by Jesse Noyes | Tweet this Dreamforce is one of those unique events that bring together sales and marketing under the same roof. Ways Sales & Marketing Can Bond at Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LinkedIn. Sales & Marketing Alignment Adobe Dreamforce Dreamforce 2011 NetApp sales and marketing sales and marketing alignment Salesforce salesforce.comAfter all, there are great speakers to check out, new products to explore, amazing parties to attend. That’s a shame. Want a session suggestion?

14 Must Attend Dreamforce Sessions for Marketers

It's All About Revenue

Hosted by salesforce.com, Dreamforce has turned into the cloud computing event of the year, attracting IT experts, sales folks, marketers and more to San Francisco for four days of high-profile speeches, in-demand musicians, but most of all, the sessions. Salesforce.com’s CEO, Marc Benioff, gives yearly insights into where the industry is headed from a social, mobile, cloud perspective. Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals. Tuesday.

Eloqua Goes Titanium

It's All About Revenue

by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.”  We think that’s an understatement.  It might just be the event of the year.  It’s got it all: superstar speakers, a veritable “who’s who” list of attendees, all the top cloud vendors, and always an immensely entertaining entertainer.  Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011.  LinkedIn. Note to those who attended his keynote last year: where was he hiding that iPad?). Share email. Reddit.

The Big List of Dreamforce Networking Opportunities

Modern B2B Marketing

If you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs.  Instead, I have created a list of all the networking events I can think of, not counting those that just happen, like walking in the halls, sitting next to someone cool at a session, and in the lobby of the hotel. ServiceMax’s Customer Event , 8am-4pm, Hotel Palomar.

50+ Expert Resources for Internet Marketers

Marketing Action

books, eMagazine and blog posts from RiseInteractive.com. Top social media blogs from Alltop.com. Featured marketing webinars & events from Vocus.com. Internet marketing group on LinkedIn with over 13,000 members. The post 50+ Expert Resources for Internet Marketers appeared first on Marketing Action Blog - Act-On. Share in the comments below! B2B Marketing

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email. No (except salesforce.com Radian6). Business Goal.

CRM 39

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Liz also writes the Lead With Intuition blog. Stacey Acevero. sacevero.

What’s Behind the Resurgence for Account-Based Marketing

LeanData

As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Marketing Automation Catching On Fire

The Effective Marketer

Marketing Automation Software Guide published a  B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution). Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Blog at WordPress.com.This nascent industry still has lots of growth to do.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Learn more blogging KPIs here.).

The Sales Game Has Changed: Here's How to Adapt

Hubspot

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. How the Sales Game Has Changed. The result?

Lattice Engines Automates All Steps in Prospect Discovery

Customer Experience Matrix

The system scans public databases, company Web pages, and selected social networks to find significant events such as title changes, product launches, job openings, new locations, and investments. Clients specify blogs to follow, which receive similar treatment. But the Internet has exponentially grown the amount of data available and made it easily accessible.

B2B Lead Generation Blog: Give Lead Generation Some Respect

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect.

FREE 3/24 Webinar: Sales 2.0 Tools To Sell By

Jill Konrath's Fresh Sales Strategies Blog

  To find out more about how we operate, get a sneak peak on my Smashmouth B2B Blog , and then attend the  Sales Productivity Summit webinar.  If you want to see the real thing in action, be sure to register now : LinkedIn - Who does what, where? Today's guest post is from Mike Damphousse, CEO/CMO of Green Leads and demand generation expert. _. tools.

B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Are there upcoming events that should be promoted when calling? Neither Salesforce.com nor Sugar CRM are. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It works wonders! Further follow-up? Leads for nurturing. It works wonders!

6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Because it can be challenging to determine the ROI of your presence at live events , leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. Trade shows and other events are very noisy. That's why it's critically important to nail down your 30-second elevator pitch before you arrive at the event.

What I learned at Dreamforce 2011

ViewPoint

Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. At times it felt like a religious event with the Dreamforce faithful giving raucous cheers during each keynote address. Jason shared with us his key takeaways from Dreamforce 2011. completed the performance.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. For them to be successful, we need to help them establish their voices in a blog.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. Share this on Linkedin. Related posts: Ways to spend your Social Capital If you read the last two blog posts on Social. Enjoy! Tweet This!

BtoB 13