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10 Most Popular B2B Lead Blog Posts of 2016

markempa

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation.

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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. Important blog posts and other content should be reviewed so the messaging is targeted to match common questions asked by customers.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100
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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. LinkedIn to Launch Pay for Whitepaper Downloads.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things.

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn.

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How to win in B2B with Artificial Intelligence

Rev

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.