Vision6

OCTOBER 20, 2021

You can promote your gated content in a number of ways: On your website — including on your blog, homepage, landing pages, or service pages. In your emails — include it in your email newsletters, promotional emails or even add it to your email signature. Check out our blog on how to create lead nurturing emails that convert.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Vision6

NOVEMBER 2, 2023

If you’ve not yet geared your marketing strategy towards some of the main social media platforms such as Facebook, Instagram, Tiktok and Twitter, you’re really missing out. Pro-tip: You can use landing pages such as link tree on Instagram to make it easy for your audience to sign-up and take full advantage of your promotion/ giveaway.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Hubspot

JUNE 20, 2018

At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too. Add a link to your employees' signatures. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Need ideas?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. A neat hack is to ask your employees to include a link in their email signature that lets users subscribe there and then. Include a link to your landing page or blog that leads them to sign up and provide their email address.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Huptech Web

DECEMBER 7, 2023

It can be a Discovеr thе Exclusivе Collеction , a link to еxclusivе dеals, or Unlock VIP Accеss , an invitation to еxplorе your Christmas catalog. Holiday-themed Dеsign Elеmеnts – Add your email signature with holiday-themed dеsign еlеmеnts. And what kinds of CTAs can help you reach your goals?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Sharpspring

JUNE 3, 2021

You can easily create an eye-catching page with your photo, a short description of your personal and professional background, links to your social networks and to your email. It’s also much handier to give your personal page link to others instead of all your social media links and URLs. To-do: Go to About.me

Personalization 129

Personalization SEO Brand Identity Branding 129

markempa

MARCH 16, 2015

My friend Jill Konrath put together a great video on 4 steps to writing your linked in headline and summary. Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily. Reach out to former clients.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. A neat hack is to ask your employees to include a link in their email signature that lets users subscribe there and then. Include a link to your landing page or blog that leads them to sign up and provide their email address.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Convince & Convert

JUNE 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Launch Marketing

SEPTEMBER 18, 2019

But at the end of the day, content marketing is an integrated marketing approach that can link your brand to positive CRM and help nurture prospects through the sales cycle for improved conversions. Focus on promoting your content in email signatures, social media channels, custom media programs, prospect engagement campaigns and newsletters.

B2B Marketing 71

B2B Marketing Content Marketing Planning B2B 71

ConvertKit

JUNE 4, 2021

Your blog readers. Any reach you have from public speaking or events. Online hangouts can range from certain social media platforms— – like TikTok or Twitter—to podcasts, blogging, and even private Facebook groups. Write a guest post for their blog. What does count is: Your social media presence. in Marketing).

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Hinge Marketing

MAY 23, 2016

As the name implies you only pay when someone clicks on your link. While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. A webinar is the online equivalent of a seminar or other educational event. 10) Blogging.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Webbiquity

JANUARY 24, 2011

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Promote events through social media? Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Supplement your email list with your contacts’ social network info?

Social Media 100

Social Media Tools Buzz Media 100

Valasys

NOVEMBER 16, 2018

In order to have a full house for your next webinar, constant attention to marketing must be given before and after the event. Email Signature. If your team emails prospects on a daily basis then the email signature becomes a great way to spread the news of your webinar to people who are outside your regular database.

Webinar Metrics 40

Webinar Metrics Landing Pages Opt-out Opt-in 40

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. All they have to do is look at the "From" field or email signature. Do you feel ready to start a Facebook ad campaign after watching our training video?". Did you know … ?”.

Outreach 101

Outreach Urgency Marketing Adwords Stats 101

Belkins

FEBRUARY 21, 2021

Guest Blogging. Speakers at various events often enjoy a powerful credibility boost due to sharing their materials. You can add your presentation to your signature and provide a link to the article outlining the event and mentioning your name. Additionally, you should market the event to generate more leads.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Writing on the Web

JULY 20, 2010

First, here are the criteria I used to identify them: Content-rich blog. Book or signature product. Live events. Blog this on Blogger. Add this link to Box.net. Share this on Facebook. Store this link on MyLinkVault. High quality web site. Clear strong personal brand. Prominent free giveaway.

Ning 100

Ning Digg Buzz Blogger 100

Hubspot

JUNE 6, 2011

Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration. We outlined key trends and best practices, as well as several strategic recommendations about which social media efforts should be included in event promotion strategies.

Social Media 28

Social Media Promotion Co-Registration Media 28

Belkins

JULY 15, 2019

Attach an article to your signature, follow up your B2B sales leads with an offer to send a guidebook or a case study - be as informative and non-generic as B2B rules allow. Find customers or relevant sources that can put your articles on their blog. Industry-related events are common nowadays. Video content. Presentations.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Adobe Experience Cloud Blog

MARCH 25, 2013

Basically, you can create short, 6 second videos using the iPhone app Vine and then post to your Twitter and Facebook accounts. Vine videos are a great way to show off some signature branding. We used our signature purple solo cups and created a cup pyramid against a purple background. Post a video of your live event.

Marketo 48

Marketo Content Marketing Content Twitter 48

Vidyard

JULY 18, 2017

Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. Video blogging: Spice up your blog posts and improve SEO by recording and embedding custom videos to complement your text-based posts.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Trade Press Services Newsletter

DECEMBER 7, 2023

Alert your individual and brand followers on Twitter X, Facebook, Instagram and other social media platforms by announcing your published work. Medium reigns supreme for viewership and reach, but other sites to consider include Substack , HubPages , Flipboard and Blog Engage. Add a link to your email signature.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

SmartBug Media

OCTOBER 9, 2019

Rather than qualifying a lead based on the number of link clicks, qualify a lead based on what content they are engaging with through those links. That CTA links to a landing page with a form that redirects to a thank you page with a direct link to the worksheet. Re-Optimize Existing Content.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. There is no editorial calendar or story board in place with 99% of blogs. For example, a list of competitors that run blogs in your client’s industry. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

OCTOBER 6, 2011

On Your Blog: Make sure you include CTAs both in the sidebar of your blog as well as on every individual article you publish. And in addition to image/button CTAs like the one below, you can also include text CTAs within the body of your blog content. Furthermore, you can use your Twitter bio and link as CTA real estate.

Top of Funnel 28

Top of Funnel Landing Pages Advertising Funnels Webinar Metrics 28

Hubspot

MAY 18, 2016

Rethinking Our Approach To Blogging. When we first launched our blog we focused on the fairly narrow topic of sweepstakes marketing. This instantly opened up to a much wider variety of possible content ideas, and really ignited a fire inside the team to build a blog that was both engaging and useful, and helped grow our business.

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

Hubspot

JANUARY 3, 2012

On Every Website Page: Link to your offers on every page of your website through the use of call-to-action (CTA) buttons and images. Try to align the offer you link to with the goals of that page. On Your Blog: Just as every page on your website should include a CTA, so should every individual blog post you publish.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

JANUARY 14, 2015

In the event that it does, I modified my title from the unconventional “VP of Content” to the slightly more common "VP of Marketing (Content).". 6) Syndicated blog posts. I syndicated one blog post I’d written for HubSpot (basically just copied/pasted body and added a brief, “This post originally appeared on …” introduction).

Profiling 28

Profiling Linkedin Keywords CMO 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Thanks to Jep Castelein and his LeadSloth blog for helping with this list. This can include opt-in management, bounce handling, unsubscribe processing, and suppression lists, as well as higher-end services such as dedicated IP addresses and capabilities like email preview, spam checking, link validation, and delivery monitoring.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Convince & Convert

APRIL 12, 2012

Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link]. Instagram and Facebook , which I guess won’t be big news by the time you guys are listening to this on Thursday, but on Monday it was a big bomb that was dropped on everyone. Listen Now.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

Hubspot

APRIL 22, 2015

Some common examples include receipts, event confirmations, welcome emails, terms of service changes, account information -- the list goes on. Read on to check them all out, or click the previous links to jump to your desired section. One thing you'll notice many of these examples have in common is an abundance of relevant deep links.

Email Campaigns 28

Email Campaigns Examples Peer-to-peer Campaigns 28

Convince & Convert

MARCH 18, 2010

The average Facebook member becomes a fan of just two companies per month, yet is exposed to thousands of brands during that same period. Isn’t our Facebook page just a post-modern email newsletter? Why aren’t we asking our blog visitors and Facebook fans to subscribe to our email newsletter?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Sprout Social

MARCH 22, 2021

Across Twitter, Instagram, Facebook, LinkedIn and YouTube, there’s no shortage of valuable content focused on helping me—the consumer—learn, grow and meet my goals. Here are 5 steps you can take to unlock your revenue team’s potential: [link]. Get to know Z here: [link]. a podcast, event, webinar, etc.) — Drift ??

Personalization 117

Personalization B2B Thought Leadership Thought Leadership Work Management 117

Webbiquity

FEBRUARY 2, 2017

Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more. Showcase reviews: Siasat, StoreYa Blog.

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

SnapApp

JULY 19, 2017

With so much marketing happening digitally now, in-person events have taken on new meaning. . An event is a chance to grow your network, learn more about your industry and upcoming trends, meet influencers and spread the word about your brand. . In this article, I’m going to give you 27 ways to maximize your time at events.

Planning 54

Planning B2B Marketing Opt-out Vendors 54

Webbiquity

MARCH 29, 2016

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

ConvertKit

APRIL 2, 2021

But Khe Hy—the creator behind RadReads , a newsletter and blog about living an intentional life—is living proof that having a plan shouldn’t stop you from taking action. He did the standard activities to promote his newsletter: send an email, then repost across Facebook, LinkedIn, and Twitter with a simple link drop, but that was it.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114