Webbiquity

JANUARY 22, 2021

Obviously, you can’t just set up a website and wait for the traffic to flow in; you need to use multiple channels to connect with your customers and lead them to your site. For example, you need to know how to optimize your website in a way that will increase web traffic and expand your brand’s online presence.

Business 238

Business Startups Paid Search Agency Press 238

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. General information about the event, such as a detailed schedule and what to expect.

Best Practices 270

Best Practices Content Social Media Planning 270

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Implement Post-Event Promotion.

Paid Content 283

Paid Content Social Media Promotion Media 283

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 225

Planning Marketing Plans Work Management Marketing Management 225

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

The Point

OCTOBER 29, 2021

Driving Blog & Newsletter Subscriptions. Most corporate blogs do little to drive engagement or sales leads, but as content that often ranks highly on search and thus can be a primary source for organic traffic, they’re ideal candidates for chat. 8 Surprising B2B Use Cases for Chatbots Click To Tweet.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

SocialPilot

JANUARY 26, 2024

” “Generate a list of blog post topics that would attract [Target Audience], establish our brand as a thought leader in [Industry], and encourage newsletter sign-ups.” ” “Identify high-potential SEO keywords for our [Product/Service] that can drive organic traffic and generate leads through search engines.”

Examples 78

Examples ROI Planning Work Management 78

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). We also use the blog to promote our webinars.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

SEPTEMBER 25, 2020

Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else – it’s more than just information. At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. Rethinking Our Approach To Blogging.

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

Stevens & Tate

APRIL 18, 2024

Content Marketing : Content marketing involves creating and disseminating articles, blogs, and videos that directly address the queries and challenges potential residents or their families may face when considering senior living options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. Assign an event manager to be your point person throughout the day. Create a cohesive event look and feel.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Blog articles remain a valuable content asset in a B2B marketer’s arsenal. Conversational marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). SMB Marketing Trends for 2018: 22 Revealing Facts. #11: 12: Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts). #13:

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. 3.37% average conversion to sale across all Internet traffic sources. What were the results?

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. In 2017, 79% of U.S.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Lead Liaison

FEBRUARY 28, 2023

Since we’re aiming for a touchless experience, post your directions to the scavenger hunt on a landing page for your event and consider distributing it via email to attendees. Lead liaison provides a pre-event marketing platform if you need assistance.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Onalytica B2B

NOVEMBER 24, 2016

This is a prime opportunity to have some fun and get creative in a way that doesn’t jeopardise your professional reputation, all whilst increasing web traffic at a time where web traffic usually takes a hit. EVENTS MARKETING. An example of this by The Economist can be seen below. NEW YEAR OFFERS.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. You can also encourage them to be interviewed on other blogs and podcasts.

Planning 100

Planning Content Marketing Generation Content 100

Launch Marketing

FEBRUARY 14, 2024

This comprehensive blog provides a structured approach to exploring the intricacies of a successful MedTech product launch, from market analysis and strategic planning to execution and post-launch optimization. How can we bring new traffic to our website for our new product? How can we increase our search visibility?

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. 87 percent of marketers say that their marketing efforts have increased their website traffic. video #marketing Click To Tweet. statcounter.com ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

JANUARY 29, 2020

Scouring industry blogs and publications can also be an effective way to discover talent. After you have a suitably long list of candidates that you think would make a great speaker for your event, you need to contact them in a way that gives yourself the best possible chance of them accepting. Approaching Potential Speakers.

Conference 264

Conference Budget Programs Thought Leadership Contact Marketing 264

Marketing Insider Group

MAY 5, 2021

Without the space limitations and time constraints you may face during a live, in-person event, you can use virtual meetings and presentations to establish authority in your field. Consider Facilitating a Hybrid Event. 97% of event marketers believe they’ll see more hybrid events in 2021.

Planning 286

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 286

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Marketing Insider Group

AUGUST 17, 2020

You can use beacons or push messaging to send prompts to attendees to drive traffic to such special channels. After the Event. Brand awareness doesn’t have to end when the event does. As you continue to communicate with your attendees after the event, use logos and branded messages from your sponsors in your communication.

Lead Ranking 354

Lead Ranking Lead Scoring Co-Registration Banners 354

SpotMe Blog

JULY 21, 2022

However, untapped potential often lies in using your event platform to engage with your audience before the actual event. Audience members can then access that library for event content, which helps drive traffic to your event website and increase engagement for your sessions (even after the fact). .

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Content Marketing : Leverage event participation to generate valuable content such as blog posts, whitepapers, or video recaps.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Conductor

AUGUST 24, 2022

Traffic projections. If keyword research and recommendations included in content are based on monthly search volume (MSV) and estimated eventual rank, then estimated organic traffic/users can be calculated. This should help the content reach its full potential of driving organic traffic and avoid mistakes that reduce findability.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Marketing Insider Group

DECEMBER 10, 2019

Once you’ve chosen a speaker, though, be sure to market your speaker’s expertise in those areas your audience struggles with. With an inspiring keynote speaker that addresses a variety of issues that keep your attendees up at night, your event will gain a reputation that surpasses anything in your industry.

Conference 200

Conference Best Practices Digital Transformation Paid Search Agency 200

Scoop.it

SEPTEMBER 2, 2021

Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Crimson Marketing

DECEMBER 18, 2013

Events: 67% of B2B content marketers consider event marketing the most effective strategy. PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. Inbound marketing delivers 54% more leads than traditional outbound marketing.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100