markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Engagio

DECEMBER 26, 2018

As we look back at our blogs from 2018, once again, there’s a lot of them. Introducing Engagio’s All-New ABM Market Map. A few years ago, Engagio published our ABM Market Map, which was the first comprehensive listing of all the categories and vendors in ABM. Advanced Field Event Marketing Strategies with ABM.

Account Based Marketing 75

Account Based Marketing ABM Planning Best Practices 75

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.). (And

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Attendify

DECEMBER 17, 2019

Behind those staggering numbers is a fierce and mighty crew of professionals, including event planners, event marketers and event suppliers, who are dedicated to wowing attendees and demonstrating the business value of events. Somewhere along the line, they made time to read our blogs as well.

Marketing Management 57

Marketing Management Vendors Pricing Price 57

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else – it’s more than just information.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

SocialPilot

JANUARY 26, 2024

” “Generate a list of blog post topics that would attract [Target Audience], establish our brand as a thought leader in [Industry], and encourage newsletter sign-ups.” ” AI Prompts for SEO Blogs AI models like ChatGPT (3.5 The blog should motivate readers to [desired action] for [product/service].”

Examples 78

Examples ROI Planning Work Management 78

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Webbiquity

OCTOBER 16, 2018

An influencer may, for example, be willing to do certain simple tasks—such as publishing a guest post or contributing a quote for an expert roundup—without charge but just for the mutual benefit of the relationship. ” Nearly a third of marketers report that they devote 21% or more of their overall marketing budgets to event marketing.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Zoominfo

APRIL 23, 2019

Utilize event marketing. Often overlooked, event marketing is another great marketing solution that finance professionals should be tapping into. Holding events for existing clients and potential prospects is a great way to network and drum up new business. Be sure to get written consent before publishing.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Scoop.it

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. Another way to generate UGG for your event marketing is to organize contests. Instead, you can offer a prize and give a free event pass for creativity.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Martech

AUGUST 15, 2023

He has also been a frequent contributor on CDPs to the Gartner Blog Network. followers) Greg Krehbiel A regular MarTech contributor , Greg is a self-employed consultant, mainly focused on CDPs but also offering a wide range of other marketing advisory and troubleshooting services. LinkedIn: Ben B l oom (2.5K In your inbox.

Enterprise Management 90

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 90

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Engagio

JUNE 27, 2018

Every day, someone somewhere is publishing a mediocre blog post pertaining to ABM. Advanced Field Event Marketing Strategies with ABM. Events tend to make up a large portion of Marketing’s spend since they’re an efficient way to get face time with a large audience. Brandon Redlinger, Engagio.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Peer-to-peer 54

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Webbiquity

APRIL 28, 2020

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. Let’s hope the most optimistic of these B2B marketers is proven right. The post COVID-19 and B2B Marketing: How Plans Have Changed in 30 Days appeared first on B2B Marketing Blog | Webbiquity.

Planning 313

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 313

Webbiquity

JUNE 26, 2018

However, the failure to make an adequate investment in creating an attractive trade show booth or display makes a lousy first impression and wastes your time and money attending the event. To optimize your event marketing investment, make a professional display vendor part of your ecosystem of event technology and service providers.

Trade Show 211

Trade Show Social Media Display Vendors 211

markempa

MAY 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Say you spend $500 on paid search ads today.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Webbiquity

MAY 25, 2021

Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. And the value of an email marketing campaign has come back into fashion. Affiliate sales support independent publishing. Blogs, LinkedIn, and Twitter still hold a lot of power in the B2B space.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Publish Local-focused Content. Need Help with Content Marketing for Events?

Planning 100

Planning Content Marketing Generation Content 100

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. The study also showed that TikTok ads are 21 percent more trend-setting than those published on other platforms.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

DECEMBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Email Heaven?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

APRIL 5, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

JUNE 27, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

AUGUST 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I’m delighted to tell them that it all started with my blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Onalytica B2B

NOVEMBER 24, 2016

Christmas has long been a very lucrative season for the B2C space and particularly in the retail sector, hence the time dedicated and budget pumped into Christmas adverts (which might I add tend to be published as early as November). EVENTS MARKETING. Consider influencer or brand collaborations, or revving up internal content.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

markempa

AUGUST 24, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

The Customer

JUNE 4, 2020

But I have always shared my perspective through content: journalism, blogs, podcasts — even just journaling. I had to balance the “best practices” of regularity in my podcast publishing schedule, with bigger things in mind. The crisis in America.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72