Remove Blog Remove Event Marketing Remove Leads Remove Marketo
article thumbnail

Introducing SpotMe for Marketo Engage

SpotMe Blog

SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. LAUSANNE, Switzerland, Aug.

Marketo 52
article thumbnail

How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

article thumbnail

The 22 Best Virtual Event Platforms

Webbiquity

Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. A tool to manage and produce conferences, workshops, and other virtual events. Total reviews: 156.

article thumbnail

Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce

Adobe Experience Cloud Blog

One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. In order to correctly target our database, we leverage our events functionality to segment based on various demographic and behavioral information.

Marketo 48
article thumbnail

5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

But to do that, you need leads. What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Create In-Person Events.

article thumbnail

An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads

Adobe Experience Cloud Blog

Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. As an exhibitor, our event plan was months in the making. Our goal was that when we returned to the office, we would have enough qualified leads in our pockets to justify a week of surviving on branded mints, coffee, and very little sleep.

Marketo 48