Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MARCH 5, 2012

Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Paul Gillin

JUNE 24, 2010

We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50