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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? A slick tool with free and fee-based options for creating graphical email signatures, adding interactive buttons and even tracking click-throughs from the different elements of your email signature. Cool Social Media Tools.

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50 Ways to Use Video Messaging to Make Business Personal Again

Vidyard

Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. Video blogging: Spice up your blog posts and improve SEO by recording and embedding custom videos to complement your text-based posts.

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How to Generate B2B Leads

Belkins

Attach an article to your signature, follow up your B2B sales leads with an offer to send a guidebook or a case study - be as informative and non-generic as B2B rules allow. Find customers or relevant sources that can put your articles on their blog. How to generate B2B leads at events. Facebook and Co. Video content.

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How We Grew Inbound Traffic by 300% in 6 Months

Hubspot

Rethinking Our Approach To Blogging. When we first launched our blog we focused on the fairly narrow topic of sweepstakes marketing. Whilst meaningful to some, we ended up alienating much of the marketing world looking for actionable advice (and crossover into commonly used techniques). Use Evergreen Content.

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17 Silly Missed Lead Generation Opportunities

Hubspot

17 Places to Promote Your Marketing Offers. On Every Website Page: Link to your offers on every page of your website through the use of call-to-action (CTA) buttons and images. Try to align the offer you link to with the goals of that page. Your lead generation goal will thank you for it. Talk about a win-win!

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Now, let’s take a comprehensive look into the specific capabilities of a marketing automation system compared to CRM alone. Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Marketing Automation. Note: For much more on all aspects of social marketing, see the Definitive Guide to Social Marketing.

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How to Promote an Event with Social Media

Paul Gillin

Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. The average Facebook member has 130 Facebook friends. Use the hashtag in all your communications and always link to the event landing page. Create an event blog.