KoMarketing Associates

APRIL 18, 2017

Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Percentage of blog traffic from organic search. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. The American Bee Journal is still published today! Read the QuickBooks blog.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Marketing Insider Group

JANUARY 2, 2024

Whether it’s writing for guest publishers, setting up blogging relationships, or having someone pitch your content as resources to journalists and other bloggers, there’s real power in generating backlinks for your website URLs. You need to constantly keep tabs on what’s happening so you can make small optimizations and improvements.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Engagio

JULY 15, 2020

We are excited to announce that our blog has moved to a new home! As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. Here are 7 tips to help you navigate this challenging environment. See you over there!

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

Seismic

DECEMBER 20, 2021

2021 has been an eventful year for Seismic and the Seismic Blog. The Last Blog Before New Year’s. Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight. ‘Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Launch Marketing

OCTOBER 18, 2023

Testing after the launch is a great tactic for double-checking in the live environment. Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Images: Whether it is a header image or an image on a blog, check that these are rendering.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Choozle

MARCH 27, 2024

In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully. Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Writing on the Web

APRIL 8, 2014

Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Here’s how I went from barely awake blog procrastination to publishing this morning. You still have to string together sentences so your blog post is compelling, clear, and creative. ” attitude.

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Marketing Insider Group

FEBRUARY 27, 2023

You know as well as we do that the marketing industry is a fast-paced environment, and when it comes to generating revenue, there’s no time to waste. By adjusting your strategy to what is and isn’t working, you can work your way up to publishing flawless content that increases engagement, conversions and ROI. Try A Workshop!

Lead Ranking 259

Lead Ranking Planning B2B Thought Leadership Lead Scoring 259

The Lead Agency

NOVEMBER 11, 2019

According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content. In addition, 62.96% of people perceive blogs that have a number of contributors to be more credible.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

Vision Edge Marketing

JUNE 28, 2022

T he current economic environment is concerning to us all. A study published in The Journal of Neuroscience found that stress-induced anxiety decreases activity in this part of the brain. Your competitors are navigating the same economic environment. Four Economic Indicators that C an Lead to Unsuccessful Business Decisi ons.

Analysis 216

Analysis Pricing Price Paid Search Agency 216

Webbiquity

JANUARY 19, 2023

This blog post explores 10 key differences between B2B and B2C marketing, providing valuable insight into how each approach works and how marketers can leverage them to optimize their brand message. Purchasing Habits Customer purchasing habits differ significantly between B2B and B2C environments.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

JANUARY 25, 2024

Use resources such as the blog BuildOps for a deeper insight into different areas of businesses. Affiliate sales support independent publishing. The post Fostering Innovation: Why You Need It and How to Get More of It appeared first on B2B Marketing Blog | Webbiquity.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Top Rank Marketing

JANUARY 24, 2024

For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. Learn more on our blog: How to Measure the Value of SEO How should SEO trends affect my strategy in 2024? Stay tuned to our blog for future search algorithm developments.

Marketing AI 103

Marketing AI SEO Ad Building Marketing & Strategy 103

Liveintent

DECEMBER 1, 2021

Publishers must seek new identity solutions that will enable them to continue monetizing their digital properties and remain successful in a cookieless world. Publishers across the globe are most interested in audience data to help them improve yield across channels. Here are those findings. Very important. Not important.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Top Rank Marketing

APRIL 8, 2024

So many organizations our agency has worked with are swimming in legacy content, which was often planned and published in different phases, by different people, under different strategies. The post 5 Reasons Why a Content Audit Is Useful appeared first on B2B Marketing Blog - TopRank®.

Lead Scoring 93

Lead Scoring Lead Ranking Paid Search Agency Content 93

Webbiquity

JUNE 21, 2022

In such a highly fluid environment, brands need to practice effective channel management so they can leverage different factors (such as the dynamism of the market and multiple customer touchpoints during their purchase journey) in order to imprint their brand and create opportunities for increased influence. Create On-Site SEO Content.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Oktopost

DECEMBER 19, 2023

You heard it here first– You now have the ability to publish X Threads directly within Oktopost. Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform. Read on to learn more about this feature and the value it brings to your content strategy.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Work Management Twitter 69

Marketing Insider Group

FEBRUARY 3, 2021

Research shows that the more content you publish, the more your web traffic and conversions rise. In fact, if you can publish a blog post daily, the number goes up exponentially – and soars from there. Most importantly, hiring a content agency makes sense even if you have an in-house team. Image by Marketing Insider Group.

Marketing Agencies 2 275

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 275

Liveintent

SEPTEMBER 9, 2021

In this piece, we’ll hone in on the publisher point of view and discuss the risks and steps you need to take to prepare your email monetization program. This creates a proxy environment for Apple Mail. Proxy environments are already common today with Gmail and Yahoo Mail being two notable examples. What is Apple changing?

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Liveintent

MAY 19, 2023

While changes are challenging in the ecosystem, LiveIntent is proud that the solution we’ve developed through years of research, testing and implementation is ready now to support Publishers and Brands in taking charge of their own future. LiveIntent’s solution is simple and puts the publisher in control. That’s what we do.

Google 62

Google Work Management Marketing Management Business 62

Binary Demand

MARCH 1, 2024

Since marketing content is the main way potential customers find your company, as a B2B marketer, you always create blogs, ebooks, ad copy, and more. This data fuels the creation of hyper-targeted marketing materials, including landing pages, blog content, emails, and digital advertisements.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Liveintent

MAY 3, 2022

Publishers know they need to collect first-party data from their audiences — no more relying on third-party cookies or losing valuable insights to walled gardens. So, now that publishers are plugging into the power of first-party data, the question becomes: How exactly can they use that data to drive revenue and engagement?

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Contently

JULY 27, 2020

As Branded has repeatedly revealed in its newsletter, many display campaigns end up in unsafe brand environments—surrounded by bigotry and misinformation—and simply don’t work. Are you able to go beyond blog posts and create for the channels and formats your audience craves the most? The first place to start? Creative Talent.

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

Contently

FEBRUARY 24, 2021

Friday: Robinhood publishes a clear, well-written blog post that explains why they had to halt trading. Monday: Finally pushed out a clear, well-written email explaining what happened and also promote the blog post explainer in the app. Get in the habit of publishing timely content. (More on that below.).

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

Launch Marketing

DECEMBER 8, 2021

We hope these blogs, articles and eBooks will help you make 2022 your best year yet. Blog: A Guide to Social Media Marketing for B2B Executives. Blog: Strategies for a Successful Product Launch in the Virtual World. Blog: Three Planning Tools for B2B Marketing Success. Who is responsible for developing the content?

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Liveintent

SEPTEMBER 20, 2021

As publishers and advertisers anticipate the demise of the third-party cookie, they’re turning to first-party data as the key to understanding and building relationships with their audiences. “Email has the benefit of being a really safe space because it’s an opt-in environment,” says Chang. Don’t delay.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Martech

MAY 2, 2022

They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress. In either case, publishing’s a snap in this simpler environment than their enterprisey WCM system. That one-time campaign site can morph into a complex, re-usable environment.

Enterprise Management 96

Enterprise Management CMS Development Microsite Marketing Management 96

Contently

SEPTEMBER 24, 2021

” And if there was any doubt that was true, it was erased for me on Monday when Wired published an expose about Facebook’s obsession over turning Instagram—its most prized subsidiary—into a TikTok clone. Facebook’s algorithm was incredibly friendly to “link posts” that sent users to news or blog articles.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Liveintent

JUNE 23, 2021

.” Having diverse leadership and creating an environment that feels inclusive and encourages people to express their perspectives can help marketers avoid mistakes with multicultural marketing, Bourelly said. Publishers have a big role to play. And that diversity of thought will lead to better marketing and customer experience.

Advertisements 121

Advertisements Advertising Newsletter Thought Leadership 121

SocialPilot

MARCH 12, 2024

The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. It comes with several limitations, which we will discuss later in this blog. When you want to schedule Instagram reels , there are many options to choose from.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Liveintent

JULY 6, 2021

AdExchanger receives hundreds of submissions from agencies, publishers, marketing and advertising technology providers for consideration as a Programmatic Power Player. The post AdExchanger recognizes LiveIntent as 2021 Programmatic Power Player appeared first on LiveIntent Blog.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Case Study Case Studies 71

Liveintent

FEBRUARY 28, 2023

You can use deal IDs on email, like on other channels, to reach specific publisher audiences. As a quick refresher, a deal ID is a unique number generated by a publisher’s supply platform to represent a specific bid request. Basically, deal IDs help publishers find the right ad partners for their inventory and vice versa.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Liveintent

JANUARY 6, 2020

Our aim remains simple: we believe that data should flow to brands and publishers, not away from them. We’re committed to helping Publishers continue to succeed, and not be encumbered by industry-wide changes that might attack the value of their inventory.

Paid Search Agency 118

Paid Search Agency Companies Custom Publishing Advertisements 118