illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No. Right now there are several retail trends to consider when building out a marketing plan.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Trends Multi-Channel 93

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. I love @NASCAR, @driveSRT, MOPAR & rock music.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. This is due to a booming performance on social networks – in particular Facebook, Twitter, and Snapchat. Since then, they have had to increase their estimates in subsequent reports. Social networks prove to be the major exception.

Social Media 52

Social Media Allocation Emarketing Media 52

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

illumin

JANUARY 4, 2024

eMarketer reports that approximately 72% of holiday shoppers, about 130.7 To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%.

Mobile Advertising 84

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 84

ClearVoice

JANUARY 10, 2022

Although it hasn’t been around nearly as long as Twitter and Snapchat, TikTok has ridden its meteoric rise over the last two years to now find itself as the third-largest social media channel in the world. The post Must-Read Marketing Research and Studies for January appeared first on ClearVoice Blog. percent (2020) and 40.8

Studies 124

Studies Research Emarketing SMS 124

illumin

OCTOBER 16, 2023

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Sky Canaves eMarketer report definitively states that “No other industry comes close to retail.” Analysts predict that retail spending on digital ads will grow by 12.2%

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Webbiquity

NOVEMBER 8, 2010

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. B2B Twitter App. B2B “Boss Tweet&# Personality. • Stumble upon something good? Share it on StumbleUpon. Tweet This!

Twitter 100

Twitter Digg SMB B2B 100

Webbiquity

JUNE 7, 2018

Image Source: eMarketer. Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads. Write blog posts related to your industry. Leverage LinkedIn.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

illumin

NOVEMBER 10, 2023

Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. In the midst of leadership controversy, the new app was slated by many to replace Twitter, (recently rebranded as X). Notably, one in five new Threads users in July downloaded the app as a direct alternative to X (Twitter).

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. She’s an informative and prolific Twitterer, and active in Twin Cities social media.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

illumin

DECEMBER 6, 2023

According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Demographics 63

Demographics Facebook Emarketing Loyalty 63

illumin

NOVEMBER 6, 2023

In regards to skippable ads, which are frequently found on CTV apps and user generated sites like YouTube, data from eMarketer suggests that an ad length of 15 or 30 seconds is the most likely to result in a completed watch. In contrast, 30 second ads averaged 36% of the audience’s attention and 60 second ads 19%.

Cable 52

Cable Emarketing Television marketing Advertisements 52

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter. of all online ad revenue in 2013 ($3.17

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

JANUARY 2, 2018

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. eMarketing Institute’s Free Online Marketing Course & Certification. We would love to read your ideas and perspective through Twitter , LinkedIn , and through comments below. Marketing Automation: Marketo , Pardot , Act-On. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JANUARY 27, 2014

As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer. Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands. Twitter Strategies for the B2B Marketer. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. 80% of people would rather watch live video from a brand than read a blog. eMarketer ). Social Media Examiner ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. LinkedIn , Twitter , Facebook , and Google+ share buttons are all recommended for B2B marketers.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Porch Group Media

APRIL 22, 2021

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. 88% of social advertisers use Twitter.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Porch Group Media

FEBRUARY 26, 2020

According to recent research by Emarketer, 90.4% Most popular with people in their 20s, the breakdown of Twitter user demographics is as follows: 32% of 13-17 year olds use Twitter. 40% of 18-29 year olds use Twitter. 27% of 30-49 year olds use Twitter. 19% of 50-64 year olds use Twitter.

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” and 5% figures, respectively, reported by eMarketer earlier this year.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Twitter is a fast-paced social media platform that’s perfect for sharing news, articles, and other timely content. Twitter is a popular social media platform in the financial sector, with 63% of the industry using the platform.

Social Media 84

Social Media Work Management Marketing Management Service 84

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 It’s no secret.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Webbiquity

FEBRUARY 23, 2016

93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. V3 Broadsuite Blog ). 7 Twitter Stats and Facts. 36% of Twitter users visit the site daily. ( Twitter has 302 million active users per month. Every minute, Twitter users post more than 347,000 tweets. Cloudswave ). Statistica ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Anyword

JANUARY 31, 2019

Most people have one or two sources they turn to daily, and rely on their networks on platforms like LinkedIn, Twitter, and Facebook to fill in the rest. Vendor Blogs (with valuable content). As a part of our efforts to connect and educate the publishing community, we wanted to aggregate a list of great resources once and for all.

Storytelling 58

Storytelling Emarketing Aggregators Newsletter 58

Digital B2B Marketing

SEPTEMBER 20, 2012

eMarketing Strategies for the Complex Sale by Ardath Albee. If you are looking to develop better B2B personas or put your personas into action, pick up Ardath’s book and subscribe to her blog. Share your view in the comments below or with me on Twitter (@wittlake). Interested in #B2Bchat?

Buyer Personas 100

Buyer Personas B2B Marketing Paid Search Agency B2B 100

Biznology

APRIL 15, 2013

FACEBOOK AND TWITTER: In another study, Facebook and Twitter grew only +2%; there was no growth in corporate blogs (source: University of Massachusetts Dartmouth ). source: eMarketer ). FACEBOOK: Visits were +10% in the 12 months ending in October versus +56% a year earlier (source: The New York Times ).

Social Media 80

Social Media Gartner Media Multi-Channel 80

Porch Group Media

MAY 21, 2019

eMarketer). This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. eMarketer). eMarketer projects that by 2019, 83.6 eMarketer). Research by eMarketer estimates that total U.S. billion in 2019. Think with Google).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

KoMarketing Associates

DECEMBER 30, 2013

Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top Blog Posts on the KoMarketing Blog. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Image courtesy of eMarketer. During the year 2013, we wrote. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

DECEMBER 16, 2010

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Happy shopping! Defy Gravity by Rebel Brown. Despite being a quick, almost breezy read (how often do you read that said about a book on SEO?),

Social Media 100

Social Media Social Marketing Emarketing Media 100

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Make a list of referrers to your website (and blog) and check them out. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Contently

DECEMBER 8, 2016

These companies typically eschew TV advertisements, relying instead on direct marketing like content marketing (Glossier, in particular, has perfected the method with its blog Into the Glossier) and targeted advertisements on platforms like Google and Facebook. There’s the social media platforms like Facebook, Twitter, and Snapchat.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. It’s ungated and published on YouTube and Twitter. appeared first on B2B Lead Blog. “We started talking about what to do,” says Linda. But I watch video all the time.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

ClearVoice

MAY 22, 2020

According to emarketer, it is forecasted that “[in 2020] 86.8 It is expected that Twitter, YouTube, Pinterest, and Snapchat will follow. The following blog post will be a walk-through on how to create an Instagram highlight and why it’s beneficial to include them on your Instagram profile. percent of U.S.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Ambal's Amusings

MAY 17, 2010

" Ardath Albee helps her clients create customer-focused eMarketing strategies that generate more sales-ready. Blog Martketing Interactions Twitter ardath421. eMarketing Strategies for the Complex Sale by Ardath Albee. Related Blog Posts. What actions should marketers take in 2010?" Ardath Albee.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100