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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

New research from eMarketer shows that it’s up 22.6% According to eMarketer, Google “ will suffer a 3.3% eMarketer estimates that global search ad spend “will decline by 0.2% It’s eMarketer’s prediction for 2021 B2B advertising spend. Despite all the challenges of 2020, B2B digital advertising is doing great.

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What is retail media – and why it’s taking over in 2024

illumin

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. eMarketer predicts that retail will spend $73.55 Alongside its rise to fame, retail media is also seeing a renaissance. billion on digital ads in 2024 alone and that the industry will make up 27.9%

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Meta advertising trends and priorities for 2024

illumin

eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025.

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WriteSpark: Best Blog Posts about Content Marketing

WriteSpark

These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. On the Web, the Content Marketing Institute blog is my daily reading and go-to source for valuable marketing insights and helpful writing and promotional techniques.

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WriteSpark: Best Blog Posts about Content Marketing

WriteSpark

These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. On the Web, the Content Marketing Institute blog is my daily reading and go-to source for valuable marketing insights and helpful writing and promotional techniques.

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5 Digital Advertising Trends in Europe 2023

Matchcraft

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. rise in search spending in 2023 compared to an 8.9%

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ClickLaunch: Ardath Albee's eMarketing Strategies for the Complex Sale

Ambal's Amusings

Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards? Ambal Balakrishnan: Please recommend 3-5 resources (books, blogs). Ardath Albee: Get Content.