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How to Implement the Perfect Email Marketing Strategy for Publishers

SendX

In a world where content is king and everyone is a publisher, how do you make your voice heard? Your challenge as a publisher is twofold: creating quality content is just one part of the equation; ensuring it reaches and resonates with your audience is the other.

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3 email list management tips for publishers

Liveintent

Publishers today rely on email to reach their audiences with real-time content and drive revenue from newsletter monetization strategies. By keeping their email lists updated. After all, the email address is like a digital passport. What will they receive in exchange for sharing their email address?

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Advice from a legacy publisher: How to boost your email strategy

Liveintent

Here are some impressive numbers for you: 25 million unique users per month 21 years in business 15% of revenue driven from email advertising 11 different subscriber and newsletter offerings 4 million subscribers reached each day. If you haven’t built your email operation yet, it isn’t too late – but you do have to start now.

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Why Publishers Are Betting on Email to Drive Subscriptions

Liveintent

As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. And blogging platform Medium has launched its own subscription publications. As publishers begin to sell their own products (ie. Email drives subscriptions.

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Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. 36% publish one post per month or less.

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The Evolution of Email for Publishers: From Antique Curio to Bridge to the Future

Liveintent

For instance, if you’d told a younger version of myself I’d be writing a blog post for my company’s website using a lame meme that was already old when I found out about it a year ago as the blueprint, I’d be incredulous. Publishers themselves are witnessing trends that might surprise them. Yet, here we are.

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Why email is crucial to local publisher monetization strategies

Liveintent

As local publishers seek to recoup revenue lost during the pandemic, they’re investing in new strategic partnerships and monetization strategies — one of the most important being email. The local publisher challenge – and opportunity. There’s been such a change in the business model for local publishers.