Adobe Experience Cloud Blog

AUGUST 31, 2011

For an event like Dreamforce, we’ll split create various messages for Bay Area local prospects, Marketo customers that use Salesforce, previous attendees of a salesforce.com sponsored event, those that have indicated they will attend Dreamforce (via social media or through a contest we’ve run), and the remainder of our database.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). 26 Must-Have Negative Keywords for B2B PPC Campaigns. 26 Must-Have Negative Keywords for B2B PPC Campaigns. Salesforce.com Webinar Invitation Gets It Right. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Well before any discussion of email frequency or offer strategy, this change empowered iDirect to begin treating leads in a very specific, targeted fashion.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Leadspace

JANUARY 4, 2017

So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. A surprisingly small fraction cite email, although presumably they all have email capabilities. million for Marketo.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Good luck with that.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. Disclosure: I am a guest blogger on the MarketingGenius blog.

Social Media 100

Social Media ROI Media Leads 100

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) Here are some highlights from our sessions: 11 Secrets to Writing Emails that get Opened , Read, and Clicked. First up was Andrew Kordek, who asked the audience to think about the last experience they had subscribing to emails. Were the emails useful?

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

OCTOBER 3, 2011

Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo. A way to leverage global marketing campaigns and a faster, easier way to create and change landing pages and capture leads. The Final Score: >700 emails campaigns.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Sales Qualified Leads 48

Customer Experience Matrix

NOVEMBER 18, 2009

I also promised a blog post on the topic. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Only B2B

JANUARY 24, 2018

Taboola has their reach amounts to 300 billion recommendations on popular blogs and 550 million unique monthly users. They keep a very little difference in how you set up the campaign as most of these networks operate on the same principles. Giving you an opportunity to amplify your brand using our blog syndication tools.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. They focus on email nurturing campaigns and marketing measurement.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. One technical program manager (HTML/email campaign launches).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. One Technical Program Manager (HTML/Email Campaign Launches).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Storytelling through content marketing, blogs, social media & more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Email and Online Marketing. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

JUNE 12, 2009

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   The changes for marketing are diverse, spanning from report improvements to campaign functionality.   To set up email templates, click Setup |Communication Templates | Email Templates. .

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

Adobe Experience Cloud Blog

MAY 1, 2011

It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The unshakable solidarity that we’re experiencing at Marketo is perhaps a symptom of our current growth. These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Based on my work with Marketo clients, I wanted to share some best practices for trial nurturing that can easily double trial conversion rates. Lead Nurturing for Trials.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Adobe Experience Cloud Blog

FEBRUARY 3, 2012

They can eliminate that backlog of campaigns and processes for you and then turn them over to your staff—or they can run everything until you get that needed marketer hired. Why are we getting blacklisted after email campaigns go out?” “Why Why is that process not working between Marketo and Salesforce.com?”

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Enterprise Management Work Management 48

Adobe Experience Cloud Blog

AUGUST 31, 2010

Measure Campaign ROI. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI. Data quality directly impacts marketing’s ability to effectively execute lead generation campaigns. Marketo is excited to sponsor the upcoming Sales and Marketing 2.0:

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Adobe Experience Cloud Blog

APRIL 5, 2010

CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. While I agree (with some in the AMA LinkedIn post) that sales reps may not carry an iPad just to use these apps, marketers may use it to access lists of campaign members or see who was invited to an event.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

The Mx Group

AUGUST 1, 2018

Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. Salesforce.com. Salesforce.com is the leading CRM in the industry.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Customer Experience Matrix

NOVEMBER 1, 2013

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. date from the mid-2000s and were originally built to feed leads to Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Webbiquity

FEBRUARY 14, 2010

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. per 1,000 emails sent. Note: this post was originally published on the WebMarketCentral blog in September 2009.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Adobe Experience Cloud Blog

DECEMBER 3, 2012

by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions. Marketo: How can SFA/CRM systems support Product Management and Product Marketing? Oh, how things have changed.

Marketing Automation Services 48

Marketing Automation Services CRM Enterprise Management Work Management 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

See how Marketo does it! During this session, you will see how Salesforce customers, including our very own Heather Watkins, Marketo Sr. Join Marketo’s Sr. Go behind the scenes of the Marketo Community with Heather Watkins, Sr. 5) Accelerate Word of Mouth Marketing With Social, Referral, & Engagement Campaigns.

Marketo 48

Marketo Enterprise Management Work Management Marketing Automation Services 48

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. They can keep track of their customers and segment lists for email nurture campaigns or for generating new interest.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. They can keep track of their customers and segment lists for email nurture campaigns or for generating new interest.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. They can keep track of their customers and segment lists for email nurture campaigns or for generating new interest.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 2) Email services – Julie Katz at Forrester writes about this group. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

MARCH 27, 2017

Showcase reviews: B2B PR Sense Blog, Blogging Wizard, BuzzBlogger, Catherine Pham/SlideShare, Express Writers, iag.Me (HootSuite), iag.Me (Social), iMedia Connection, MarketingLand, Mention, RazorSocial (Technology), Robbie Richards, Shift Communications, SnapApp, SteamFeed, StoreYa Blog, ViralBlog, Visually. 5) SocialFlow.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0