Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. Google and YouTube.) Yet there are so many more vendors I could add.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Hinge Marketing

NOVEMBER 29, 2013

How to Optimize Your YouTube Video for Maximum Traffic. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. In this article, find out how to optimize YouTube for search while incorporating it into your firm’s social media strategy.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Content Marketing Institute

MARCH 22, 2018

We can get people to watch a video or read a blog post, but when you take a direct-response approach to content marketing, you essentially start from zero each time you attract someone new,” explains Kintigh. “We And a feature video was uploaded to YouTube. For example, the video was cut to size for three stories on Snapchat.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Vidyard

FEBRUARY 4, 2014

Unlike YouTube where you merely know how many people are watching, once you gate your video content, you’ll be able to attach identity to viewership and nurture your leads more effectively based on their video viewing history. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Anything Goes Marketing

FEBRUARY 13, 2008

Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week. Thanks Bulldog!

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

Heinz Marketing

OCTOBER 4, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are joining us live on LinkedIn, joining us live on YouTube, live on Facebook, thanks very much for joining us. You went to the Eloqua, this is pre-acquisition.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link]. Vidyard Careers: [link].

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. More Information: Blog Post: [link]. Vidyard Careers: [link].

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

NOVEMBER 18, 2016

This is something that digital publishers do really well, including sites like Netflix and YouTube. Of course, I love the Vidyard blog – I think you’re doing awesome stuff there. I like the LinkedIn Marketing Solutions blog too. What resources do you read, listen to, or watch to become better at your job?

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

markempa

NOVEMBER 29, 2016

I spent some time on AT&T’s website, and on their blog site, and lo and behold, I found a video interview and a blog post of his boss, of Kay Kapoor. I found this blog post and this video interview with her, and I shared it. She’s the president of public sector at AT&T. That’s another thing.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

JULY 10, 2013

Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged. If a client loves a product update, they can share the video on their blog, or through social media.

Video Marketing 50

Video Marketing Generation Marketing Qualified Leads Leads 50

Vidyard

NOVEMBER 14, 2016

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. Always Have a Call-To-Action.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

JANUARY 22, 2015

Writing & Content Development If you are already pumping out text-based content like there’s no tomorrow and are looking to incorporate a comprehensive video plan, chances are your content production team is so focused on blogging, asset development, and email editing that they won’t have time to create scripts for your videos.

Video Marketing 50

Video Marketing Product Optimization Ad Building 50

Vidyard

APRIL 4, 2014

Get ’em to a campaign landing page When using YouTube as a distribution channel, it’s important to drive viewers back to your website to watch more of your content, avoid potential distractions, and eventually convert. Best Buy uses YouTube annotations to do this in each of their how-to Geek Squad videos.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

MAY 12, 2015

.” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Socializing Your Landing Pages. The new URL shortener Su.pr

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Vidyard

OCTOBER 14, 2014

In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. Vidyard is demonstrating the Vidyard for Salesforce solution this week at Dreamforce 2014 at the Moscone Center in San Francisco at booth #W-223.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc., Promotion Channels Once you have these assets ready, it’s time to release them into the wild!

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Vidyard

NOVEMBER 28, 2014

Deltek Realizes the Value of Video Analytics in Shortening Sales Cycles Campaign Overview Just over a year ago, Deltek’s video marketing existed mainly on their YouTube channel. Vidyard) with their Eloqua instance and sent video viewing data to Salesforce. Yah, there’s no point.

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Heinz Marketing

MARCH 1, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Vidyard

SEPTEMBER 24, 2019

You might get by just fine with a free hosting service like YouTube for a marketing campaign video but need something more secure for a homepage video. You don’t want a classified executive briefing wandering onto YouTube. YouTube is the largest social network and the second-largest search engine in the world, right behind Google.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Their YouTube channel is home to nearly 1,000 videos and their top 15 videos each have more than 50k views.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. If you want to pull in blog articles, you can do it via an RSS feed.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Vidyard

FEBRUARY 16, 2017

Can you upload directly from your YouTube channel? It should, because a lead that’s spent 30 minutes watching your product videos is more valuable than one that’s watched only 30 seconds of your latest video blog. Do you have to involve IT every time? Investigate the detailed metrics offered by a VP.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). For example, are you switching from Marketo to Eloqua? Is your blog moving to a new CMS?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Convince & Convert

SEPTEMBER 18, 2011

It’s a critical data point, and is generally easy to derive through Google Analytics, YouTube insights, or similar. Your major CRM and sales automation systems like Salesforce , Eloqua , Marketo and similar make this process automated and easy. The key is to not stop your metrics train at this depot.

Lead Scoring 153

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 153

Vidyard

OCTOBER 27, 2019

We made a video version of this blog so you can do precisely that! And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. If you use your blog for generating leads, prospects may even go there expecting videos. Contents 1. Landing Pages 1.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Video hubs allow you to keep all of your branded online video content in one place and provide a destination where visitors can explore your videos without getting lost in a cat video-filled vortex, the way they might on a certain popular video sharing platform (*cough* YouTube *cough*). Contents 1. Landing Pages 1.3 Facebook 2.3 LinkedIn 2.4

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

JULY 21, 2017

For instance, if Steve watches our home page video, but never returns to our site, it’s safe to assume he was not as engaged with our content as Monica, who watched our Eloqua integration video, visited our blog, and watched more video content on our Space Academy. Capture new leads with forwarded emails.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Vidyard

FEBRUARY 25, 2015

Marketo has an excellent guide on embedding a YouTube video on a Marketo Landing page. You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance. For Eloqua, this info will likely be stored in the Object Record for a particular lead.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51