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| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX JULY 8, 2009 Demand Generation Vendor Traffic Rankings Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. revisited that data today, adding a few new vendors and dropping some of the very minor ones. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Ready yet?) | CUSTOMER EXPERIENCE MATRIX FEBRUARY 4, 2009 Low Cost Systems for Demand Generation My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Just kidding.or | | | | | |
| DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. | DELICIOUS B2BMARKETING JULY 31, 2009 B2B Lead Management Market Heats Up 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name. | LOOPFUSE MAY 26, 2010 Oracle acquires a million lines of code Oracle acquires a million lines of code May 26th, 2010 by Roy Russo Yesterday, Oracle announced the acquisition of long-time Marketing Automation vendor, Market2Lead. The potential market is enormous, larger than the CRM market , so there will be room for several players at the top ( LoopFuse is one of those and maybe Eloqua). Look for Email Marketing and Web Analytics vendors to gobble-up some Marketing Automation players. acquired vTrenz. The acquisition marks the first in the space by a major player in the CRM market, and a public company. Kind Regards, Larry! | CUSTOMER EXPERIENCE MATRIX NOVEMBER 19, 2008 Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School) My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Yet there are so many more vendors I could add. The general rule is pretty obvious: pick the vendors that people are most interested in. | | | | | | | |
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CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 26, 2009 Getting Closer to My Usability Ratings
If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. The complexity-oriented vendors do this with flow logic that explicitly routes leads among campaigns. But they hide it well.) Sorry.) MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 28, 2009 Demand Generation Implementation Survey - Background Results
As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry. Obviously, however, the quantities are too small and sample bias too significant to break out results by vendor.) Fair enough. MORE >>
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