Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management
It's All About Revenue
MAY 6, 2013
by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Gartner evaluates vendors in a Magic Quadrant on two main dimensions – completeness of vision and ability to execute on that vision.
Help! I Need a Marketing Automation Vendor with Social Media Savvy
APRIL 13, 2012
Finding the right marketing automation (MA) platform for your company can be a daunting task. According to The Annuitas Group, a demand generation consulting firm, there are more than 100 vendors , and their features vary significantly. This means that picking the right automation vendor is a lot harder than choosing a flavor of ice cream at Baskin-Robbins. Where Do I Start?
The 14 Best Marketing Automation Tools
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Pricing: contact vendor. 1) Marketo.
Social Media Features in Marketing Automation Systems: Who Does What?
Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). So marketing automation vendors are understandably eager to support it in their systems.
3 Cool Lead Nurturing Programs You’re Not Running
It's All About Revenue
MARCH 2, 2012
by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. While there’s something to be said for the standard use case meant to educate prospects, lead nurturing can do so much more. Not only does it automate marketing processes , but it also alleviates some of the pain sales feels when trying to build relationships. Face it, your prospects most likely look at other vendors.
Developing an Integrated Content Marketing Strategy that Works – Guest Post
JULY 6, 2011
B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. The Blog. Your goal is to be the leading content provider for your niche.
Why Lead Scoring is the New Opportunity Stage
It's All About Revenue
MAY 4, 2012
By the time a potential buyer is talking to you, she has probably done plenty of research and might even be leaning towards a particular vendor. If you can’t get honest answers, how do you know where to put a lead in the pipeline? To identify serious buyers, you need to understand a lead’s behavior. That’s where lead scoring comes in. With a lead score you can get an honest representation of a lead’s intentions, whether they’re actually ready to buy, and prioritize those that sales most needs to speak with.
Buying software is easy. Fixing Lead Generation is hard.
SEPTEMBER 24, 2011
B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing automation products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Too many companies believe purchasing software fixes B2B lead generation. Fixing your B2B lead generation challenges is a lot like losing weight. ‘” That sounds like the sales pitch of software vendors, promising all that ROI the comes from their software. Unfortunately, there’s no “Wonder Herb” in B2B lead generation and marketing either.
Does Profile Management Require Predictive Scoring?
MARCH 7, 2016
This is the second post in our profile management blog series. Last month we talked about where the Infer Profile Management platform (PMP) fits into your sales and marketing stack. When choosing a predictive sales and marketing platform, a lot depends on your company’s business needs and where you are in your predictive journey. Job Title = Marketing. Profiles. Actions.
Lead Generation: It’s all about building relationships
B2B Lead Generation Blog
AUGUST 4, 2014
Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Steve: So 10 years ago, you published Lead Generation for the Complex Sale. How is B2B market doing in your assessment? Brian Carroll: Yeah, we are coming up on 10 years.
2013 Marketing Automation Trends That Will Boost Your Social Media
DECEMBER 12, 2012
Pin It Social Media and Marketing Automation: Looking for ways to integrate social media with traditional lead generation? This year was a good time in the budding romance between social media and marketing automation (MA) platforms. Consolidation might provide vendors with the resources to develop more complete sets of social media-related functions. 1) Showrooming.
Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
Industrial Marketing Today
OCTOBER 7, 2010
Lead scoring has become very important in today’s B2B marketing. Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. This has resulted in fewer direct interactions with sales reps from vendors. Lead scoring, a key component of lead nurturing and management, is an effective tool for aligning sales and marketing. In developing a lead scoring system, marketing has to make certain assumptions to classify prospects as hot or not. Leads sent to sales 1,372 1,058. 40.9%.
Building Your Content Brand In The Content Marketing Arms Race
MAY 9, 2010
We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. Soon, every vendor in just about every market will be offering eBooks, white papers, videos and hard-covers. Same for content marketing.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. A week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. The future of profit is purpose. ”. billion.
Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
NOVEMBER 11, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Your B2B Marketing Plan Doesn’t Need Twitter. You have nothing new to learn about B2B marketing, your customers, your competition or yourself. Or Does It? Great!
Inbound Marketing & Marketing Automation
JUNE 23, 2009
The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. Conclusion.
Aprimo Marketing Studio Supports Sophisticated Business Marketers
Customer Experience Matrix
JANUARY 31, 2010
Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. For more on vendor classifications, see my list of demand generation vendors from last November.) You know who you are. Good stuff.
Looking for Social Media ROI? Try Marketing Automation
FEBRUARY 6, 2012
It almost goes without saying that marketers must generate leads. Interactions in social media pose a challenge because their connection to lead nurture isn’t always easy to see. Marketing automation (MA) software can help marketers manage their lead generation efforts and leverage the power of social media. Why Marketing Automation Inspires Passion.
#B2BChat: Analysts, Analyst Relations and Influencers in B2B.
OCTOBER 6, 2010
Much of this is as a result of the increased pace of technology development, as well as economic uncertainty and a desire on the part of both vendors and end-users alike to mitigate risk in purchasing/partnership decisions. How can analyst relations and marketing work more closely to identify market/customer/channel opportunities? Your B2B Marketing Plan Doesn’t Need Twitter.
Marketing Automation: Bringing a Gun to a Knife Fight
SEPTEMBER 29, 2009
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers? Marketing automation" is a misleading term.
B2B Marketing Mix: Will Online, Social Tactics Lead?
NOVEMBER 1, 2010
B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services.
B2B Marketing Predictions: Six Things That Won't Happen In 2011.
DECEMBER 14, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Marketing Predictions: Six Things That Won’t Happen In 2011 December 14th, 2010 | By Jeremy Victor Predictions. It’s that time of year for endless optimism and lists of b2b marketing predictions for what is going to shape the upcoming year. It’s my assessment of what won’t happen in B2B marketing in 2011. Your B2B Marketing Plan Doesn’t Need Twitter.
Numeric Scoring: The Key To Lead Management Success
JULY 31, 2009
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. And this is where I think the marketing rubber hits the sales road. Salespeople don’t care if a lead is A, B, C or Q.
B2B Lead Management Market Heats Up
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.