Is Salesforce.com a Player in Marketing Automation Software?
JANUARY 27, 2011
You can view the chart on their blog post here. For a more in-depth analysis, you can visit the MASG blog. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Share this on LinkedIn. Guest post by Lauren Carlson. However, CRM is a trifecta. Digg this!
Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
It's All About Revenue
APRIL 8, 2011
Enter: Revenue Performance Management: The Next Great Enterprise Acronym , a post that she wrote which has everyone in the industry buzzing. It’s with this post in mind that we invited Lauren to be interviewed on our blog. Wow, what an honor! I’d like to start off by thanking my parents, my manager, and my agent, who worked tirelessly to get me starring roles in so many blogs! think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. LinkedIn. Here’s what she had to say.
Help! I Need a Marketing Automation Vendor with Social Media Savvy
APRIL 13, 2012
Publish content and landing page URLs through Twitter, Facebook and LinkedIn. Corporate blogging tools for routing and publishing Links: Social Marketing , Aprimo Marketing Studio on Demand (click on Product Overview) Eloqua Incorporate social content in landing pages, from within the UI. Manage corporate blog content and automate publishing to social channels.
Marketing Automation Trends for 2010
JANUARY 12, 2010
Christoper Doran , CMO, Manticore Technology. Steve Woods , CTO, Eloqua. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. Steve Woods, CTO, Eloqua ( @stevewoods ).