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| | WEBBIQUITY
JANUARY 27, 2011 Is Salesforce.com a Player in Marketing Automation Software?
You can view the chart on their blog post here. For a more in-depth analysis, you can visit the MASG blog. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Share this on LinkedIn. Guest post by Lauren Carlson. However, CRM is a trifecta. Digg this!
| | IT'S ALL ABOUT REVENUE
APRIL 8, 2011 Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
It’s with this post in mind that we invited Lauren to be interviewed on our blog. d like to start off by thanking my parents, my manager, and my agent, who worked tirelessly to get me starring roles in so many blogs! think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. LinkedIn. Revenue Performance Management crm Eloqua Facebook IBM Lauren Carlson lead management Lead Nurturing marketing automation MySpace RPM Salesforce salesforce.com Software Advice Terradata
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| | LEADSLOTH
JANUARY 12, 2010 Marketing Automation Trends for 2010
1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? Christoper Doran , CMO, Manticore Technology. Steve Woods , CTO, Eloqua. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Christoper Doran, CMO, Manticore Technology ( @cdoran ).
| | MARKETING INTERACTIONS
JUNE 6, 2010 Webinar Q&A: Content is Marketing Currency
Guest blog posts on blogs read by your potential prospects. Using Twitter to promote your own blog posts. In addition to their website, they publish a blog, use Twitter and Facebook, host the Inbound Marketers group on LinkedIn, put on HubSpot TV, sponsor the Inbound Marketing Institute, provide widgets like website grader, and more. can say fantastic things about Genius.com, Manticore Technology, Marketo, Eloqua, Silverpop, Neolane and even smaller players like LeadLife and Genoo - to mention a few. One of the best examples around is HubSpot.
| | MARKETING GENIUS BLOG
APRIL 1, 2010 Harvesting Leads with the Sales Cornucopia
Eloqua , Manticore Technology , Marketo , Genius.com , and MarketBright (plus inbound marketing pioneer Hubspot ) have all seen their business goals achieved by reinventing and realigning their sales and marketing process around the paradigm-shifting Sales Cornucopia , which redefines sales and marketing processes that have been dramatically affected by marketing automation , social media, mobile apps and the Chatter revolution. Share this on Linkedin. Sales Cornucopia. The remaining market expansion is left up to inside sales, automatic dialers and Sales 1.0 Tweet This!
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