ClickZ

JANUARY 22, 2020

Uses keywords to optimize blog posts and the landing pages. Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Integrates easily with SugarCRM, Netsuite, Salesforce and other platforms.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Leadspace

MARCH 22, 2023

It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) You can fuel and optimize your demand funnel with the best B2B buyer profiles enhanced by company Fit, Persona and Intent models along with your own engagement scoring for true TAM-to-opportunity prioritization.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Only B2B

OCTOBER 20, 2020

In the earlier blog episode, we checked the method to measure the quality lead, right?! Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. Lead Nurturing. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 118

Ledger Bennett

DECEMBER 18, 2019

Growth hacking focuses on the full product or service lifecycle and sales funnel. This is achieved by building tactics around specific metrics across the whole funnel, in growth terms these are called ‘pirate metrics’ (see diagram below, Dave McClure’s Pirate Metrics ). Growth marketers work cross-funnel.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

Valasys

FEBRUARY 19, 2024

Marketing automation platforms allow organizations to nurture leads by tracking customer interactions, and sales funnel, and measuring campaign performance to optimize marketing process and drive conversions. CRM Systems Customer Relationship Management known as CRM system is globally used software for optimizing customer relationships.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Customer Experience Matrix

FEBRUARY 21, 2014

The business value is that DemandBase is allowing marketers to tailor messages to target accounts even before they engage directly with the company, thereby (hopefully) luring new prospects into the top of the funnel and engaging them if they accounts don’t respond. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

TrustRadius Marketing

JANUARY 8, 2020

I find the HubSpot tools for landing pages, blogs, CTAs and forms very intuitive and easy to use. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Heinz Marketing

OCTOBER 4, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. What I love about what Sangram has always done with Flip My Funnel, with Peak Community, it is not a hard sell, it is not, what’s the word I’m looking for, Sangram? The Flip My Funnel movement.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Convince & Convert

AUGUST 27, 2015

Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. He started writing the blog before they even wrote their first line of code for Engagio, which has served as the foundation for their success this early in the game.

Top of Funnel 137

Top of Funnel Personalization Content Marketing Eloqua 137

Heinz Marketing

NOVEMBER 26, 2021

Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. And ABM program sees the most success when the sales team is highly involved in it (but we’ll cover that further in part III of this blog post). Robust Data Intelligence Platform(s).

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

Madison Logic

AUGUST 8, 2019

Madison Logic is excited to announce a bi-directional integration with Oracle Eloqua, combining best-in-class lead and campaign management skills with Madison Logic’s global reach and advanced targeting. The post VIDEO: Why the New Madison Logic Oracle Eloqua Integration is so Exciting for Marketers appeared first on Madison Logic Blog.

Eloqua 13

Eloqua Video Marketing Class Marketing Funnels 13

Ledger Bennett

MARCH 19, 2021

In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its Moneyball moment. The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

PathFactory

MAY 3, 2022

You may have seen the recent articles and blog posts. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ” We do this by ensuring that the experience that led the buyer completely through the funnel to this stage carries over into the final interaction with sales.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

ANNUITAS

APRIL 11, 2011

Like never before, buyers can access information via the web, social sites, Twitter and blogs. In his contribution to the recently released Book of Funnels by Focus , Matt West, VP of Marketing for Genius captured this perfectly with his funnel. Notice at the top of the funnel, sales is just as prevalent as marketing.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Ledger Bennett

MARCH 12, 2020

With the saving of budget due to not building stands, not flying staff or even customers to the event or putting them up in hotels, not taking days away from their business – what tactics could you take advantage of to patch up this big hole in your marketing calendar and your revenue funnel? Spin off the podcasts into blogs, videos and more.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

SnapApp

MAY 28, 2019

If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. To start, use your lead forms to gather information about your blog readers, website visitors, and webinar attendees. Create Content for Every Stage of the Funnel. This blog post can help you get started.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Ledger Bennett

JUNE 25, 2018

If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. Any B2B social selling blog worth its salt will mention SAP amongst the most influential leaders in the social selling sphere. Other blogs that may interest you. So how did they do it? The result?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

SnapApp

MAY 22, 2015

In this week’s blog feature from team Product, we’re exploring what can be accomplished by pairing SnapApp with your marketing automation platform. The best way to deliver leads to Eloqua is with our Audience App. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Blog posts are feathers. In the immortal lyrics of Eddie Rabbit , blog posts are “…That first step. It’s the second step that’s missing on too many blogs. Content Marketing Step by Step.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Blog posts are feathers. In the immortal lyrics of Eddie Rabbit , blog posts are “…That first step. It’s the second step that’s missing on too many blogs. Content Marketing Step by Step.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Industrial Marketing Today

APRIL 2, 2012

For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Shareable content increases awareness about your company and drives more traffic back to your site or blog.

Top of Funnel 60

Top of Funnel Ideal Customer Profiles Content Marketing Planning 60

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Do you know what blog posts or articles you read last week? I read a lot of blogs and articles. But I don’t remember specific blogs, unless they are unusually insightful.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Convince & Convert

JANUARY 7, 2016

Finding the Most Effective Blogging Format. He also offers insight and advice on the content we never gate: blog posts—including the most effective formatting for your buck. The most effective ways to format blog posts. Why the funnel isn’t really dead. Resources: Eloqua. Jeff’s Social Media Blog.

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

Webbiquity

FEBRUARY 14, 2010

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. This has made the marketing funnel longer, and the actual sales process shorter. Note: this post was originally published on the WebMarketCentral blog in November 2009. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

JULY 10, 2013

You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Ledger Bennett

MAY 24, 2018

Alternatively, LinkedIn also supports many marketing automation and CRM platforms, such as Marketo, Eloqua and Salesforce Sales Cloud. Integrating your LinkedIn leads with your marketing automation platform so that new leads generated from your campaigns can flow straight into your marketing funnel for truly effective demand generation.

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Content Marketing Institute

MARCH 22, 2018

We can get people to watch a video or read a blog post, but when you take a direct-response approach to content marketing, you essentially start from zero each time you attract someone new,” explains Kintigh. “We Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Vidyard

NOVEMBER 26, 2013

Eloqua This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark. “it made sales as twitchy as a group of over-caffeinated squirrels”) keeps their target market engaged and addresses different needs throughout the funnel.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Ledger Bennett

MAY 29, 2018

If you want to learn more about building audiences for each stage of the funnel check out our Cross Channel B2B Audience Strategy blog ). Other blogs that may interest you. What this looks like today. The big opportunity. These all feel like and in fact are, smart ways to leverage audiences to improve campaign performance.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

TrustRadius Marketing

DECEMBER 16, 2019

Predictive lead scoring is very sexy these days; it helps marketers see where leads are in the marketing funnel based on past conversions. AI can be very useful—or it can be too complicated for users to implement. Predictive lead scoring requires clean and bountiful data. Not every marketing automation tool lacks necessary integrations.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Vidyard

MAY 10, 2016

The core idea of “always on” marketing is still about delivering content, but it’s about doing it in a data-driven way that leads the customer along the funnel, when it works best for them. Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Vidyard

JUNE 29, 2015

Video is no longer relegated to just top-of-funnel brand awareness, why use those sorts of top-of-funnel metrics? Tech giant Lenovo loves how video and marketing automation platform Eloqua has transformed their marketing strategy and results. Where’s the dislike button? Here’s something you’ll reeeally like.

Case Study 50

Case Study Case Studies Lead Ranking Lead Scoring 50