SnapApp

JUNE 29, 2015

Among the Eloqua Community, 42% of marketers produce at least one piece of content per week (not including blog posts). In a (2012) survey done by Google, 61 percent of prospects said issues with mobile site performance led them to visit other websites to find what they’re looking for. Don’t hang up on your potential customers!

Eloqua 48

Eloqua Content Mobile Marketing Interactive Marketing 48

SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

SnapApp

MAY 12, 2015

Marketing automation platforms like Eloqua and Marketo talk about tapping into the digital signals our prospects send to understand more about them – Eloqua calls this Digital Body Language ; Marketo calls it Interesting Moments. Third, you have a chance to really get to know your prospects as people.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. If you’re looking for some inspiration, check out this blog of the top 10 things to do in San Francisco. .

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. If you’re looking for some inspiration, check out this blog of the top 10 things to do in San Francisco.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

APRIL 3, 2014

Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! Did I mention all these engagements can and should be delivered through email and social and hosted on your website, blog or landing page?

Planning 48

Planning Marketo Eloqua Landing Pages 48

SnapApp

SEPTEMBER 18, 2012

Are people clicking through to the main website after viewing the blog post you shared? Embedable tools like Google Analytics can give you a detailed, yet basic view of the conversions that are occurring, while more robust platforms like Marketo & Eloqua can even tell you who is converting from stage to stage.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

SnapApp

APRIL 4, 2018

Heinz Marketing Blog | Vice President - Client Marketing Services. . . Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

APRIL 25, 2014

Bizo, a B2B data management and targeting technology company , has teamed up with Eloqua to put together an interactive infographic allowing users to navigate through a B2B buyers' journey. They are promoting the infograhic via newsletter, Facebook , Twitter , the Bizo corporate blog , as well as Eloqua's blog.

Buyer's Journey 48

Buyer's Journey Eloqua Microsite B2B 48

SnapApp

MARCH 6, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. Interactive Widget: Web tools like tweet grader , or blog level are common examples of interactive widgets, but essentially, these types of content take basic user inputs to yield valuable resulting outputs.

Top of Funnel 48

Top of Funnel Thought Leadership Eloqua Content Marketing 48

SnapApp

FEBRUARY 27, 2014

Blog Post. One of the best uses of guides is the award winning Grande Guide series by Eloqua. Interactive Widget : Web tools like tweet grader , or blog level are common examples of interactive widgets, but essentially, these types of content take basic user inputs to yield valuable resulting outputs. White Paper.

Top of Funnel 48

Top of Funnel Content Marketing Thought Leadership Digital Marketing Funnels 48

SnapApp

MARCH 20, 2014

Blog Post: One of the simplest, yet most versatile forms of content, blog posts can field anything from company news, to employee insights. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

Blog Post : One of the simplest, yet most versatile forms of content, blog posts can field anything from company news, to employee insights. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

FEBRUARY 20, 2013

Blog Post : One of the simplest, yet most versatile forms of content, blog posts can field anything from company news, to employee insights. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

OCTOBER 6, 2015

Prophix uses SnapApp and Eloqua to provide interactive content in drip campaigns. Depending on the user’s answers, they are directed down a certain track in Eloqua. The quiz was promoted on their blog and pointed users to the white paper, generating a 23% click-through rate to the long-form asset. Runner-Up: Prophix.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

SnapApp

DECEMBER 14, 2016

It is a proven way to get above the noise of the 5634th blog post about how to get more results from social media, or any of the other topics that have been written about to death. Interactivity gives us the information we want without having to do so much work - even if that work is just reading a blog post. it's a continuous loop!

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 1, 2014

Embed a Survey in Your Blog. Most business blogs are one-way conversations. If a visitor filled out the lead generation form at the end of the game, their data mapped into Unitrends’ Eloqua system — and were flagged for sales if their answers qualified them for follow-up. What, you don’t have that kind of advertising budget?

Spending 48

Spending Top of Funnel Sales Qualified Leads Funnel Advertising 48