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Cintell

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How Marketers Use Data to Develop Personas

Cintell

APRIL 7, 2016

Cintell offers an integration to Marketo , Eloqua , and Salesforce to help companies segment information in these systems by more than 10 persona-related attributes in their Cintell SmartPersonas. As it relates to buyer personas, marketers should consider segmenting their contacts by persona utilizing a variety of attributes beyond job title.

Buyer Personas 100
Buyer Personas Paid Search Agency Planning Eloqua 100
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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100
Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100
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