Blog and Eloqua - B2B Marketing Zone

How To Strategize For The New Eloqua Release

ANNUITAS

FEBRUARY 11, 2016

This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. Author: Leah Brenner @LeahRBrenner is Lead Eloqua Architect, Technology at ANNUITIES.

Eloqua

Eloqua Demand Generation Marketing Automation Services Lead Ranking

Content Marketing Magic – Inspiration, Strategy and Customer Obsession

ANNUITAS

DECEMBER 10, 2013

Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing' I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content.

Eloqua

Eloqua Content Marketing Marketing & Strategy Blast Campaigns

Content Creation Fundamentals

ANNUITAS

FEBRUARY 20, 2014

Why do people struggle creating content, even short blog posts? According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. I think it comes from wanting to be the best at everything and just not knowing how to start. How much content do we create?

Eloqua

Eloqua Content Buyer Personas Buying Cycle

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Deleting is More than Ok – It’s Key to Clean Data

ANNUITAS

OCTOBER 1, 2015

I recently presented a story about my past success in winning an Eloqua Markie for ‘Metrics that Matter’ at a recent Atlanta Eloqua User Group.

Eloqua

Eloqua CAN-SPAM Opt-in Training

Modern Marketing – How Can We Do It Better?

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Author: Kathleen Hoehn @KathleenHoehn Marketing Automation Consultant, Eloqua for ANNUITAS.

Lead Ranking

Lead Ranking Eloqua Demand Generation Lead Scoring

Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name.

Lead Ranking

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads

The B2B Sales Role in the New Buying Process

ANNUITAS

APRIL 11, 2011

Like never before, buyers can access information via the web, social sites, Twitter and blogs. Because she never tried to sell me anything or even try to get us to partner with Eloqua. Social media has played a pivotal role in the shift of the B2B buying process. the sales person).

Top of Funnel

Top of Funnel B2B Sales Buy Process

Sales Enablement Danger

ANNUITAS

MARCH 10, 2016

It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth.

Marketing Automation Services

Marketing Automation Services Demand Generation Eloqua Paid Search Agency

Building Relationships & Trust for B2Bs – Q&A with Steve Woods

ANNUITAS

OCTOBER 21, 2014

I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Visit NeedNudge.com. See you in Boston.

Ad Building

Ad Building Peer-to-peer Demand Generation Eloqua

Standardization – Keep it Consistent

ANNUITAS

NOVEMBER 17, 2015

Author: Kathleen Hoehn @ KathleenHoehn Marketing Automation Consultant, Eloqua practice, ANNUITAS. The only data that matters is actionable data and if it is not standardized, it’s not truly actionable on a large scale.

Cross-Selling

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking

Ending the Great Divide

ANNUITAS

MAY 28, 2015

Tools like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler enable sales teams to see if a prospect opened or clicked on an email, what pages or content was consumed and to gain a better understanding the of buyer and their needs.

Lead Ranking

Lead Ranking Marketing Automation Services Lead Scoring Eloqua

B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

FEBRUARY 19, 2015

Whatever happened to the Eloqua Experience? Blog B2B innovation leadership marketing events' Interesting and unique in that it focuses on B2B content marketing strategy. Great show. Oracle Modern Marketing Experience March 31 – April 2, 2015 Las Vegas, Nevada. Oracle is bringing it back, in Las Vegas this year.

B2B Thought Leadership

B2B Thought Leadership B2B Thought Leadership Salesforce.com

Email Deliverability and Data Quality

ANNUITAS

MAY 17, 2016

Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. However, they are topics many marketers struggle with.

Deliverability

Deliverability CAN-SPAM Eloqua Privacy

4 Marketing Automation Must-Haves For Beginners

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Rome wasn’t built in a day and neither was a fully automated marketing engine. The four points below will help you get started in the right direction: Build a Strong Foundation-.

Marketing Automation Services

Marketing Automation Services Marketing Automation Lead Ranking Automation

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

JUNE 28, 2012

It’s All About Revenue – Eloqua. Aprimo Blog – Aprimo. Propelling Brands – Adam Needles (Also pick up his book Balancing the Demand Equation ). Heinz Marketing – Matt Heinz. The Innovative Marketer – Steve Gershik. Although the original source is disputed, it is true that “With great power comes great responsibility”.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Vendors

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

JUNE 28, 2012

It’s All About Revenue – Eloqua. Aprimo Blog – Aprimo. Propelling Brands – Adam Needles (Also pick up his book Balancing the Demand Equation ). Heinz Marketing – Matt Heinz. The Innovative Marketer – Steve Gershik. Although the original source is disputed, it is true that “With great power comes great responsibility”.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Vendors

An Interview of Steve Gershik of 28Marketing

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. You can read his blog at [link] or follow him on Twitter at @sgersh. As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies.

Enterprise Management

Enterprise Management Marketing Automation Services Work Management Marketing Management

B2B Marketing Zone

ANNUITAS

How To Strategize For The New Eloqua Release

Content Marketing Magic – Inspiration, Strategy and Customer Obsession

Webinars

Trending Sources

Content Creation Fundamentals

Webinars

Deleting is More than Ok – It’s Key to Clean Data

Modern Marketing – How Can We Do It Better?

Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process

The B2B Sales Role in the New Buying Process

Sales Enablement Danger

Building Relationships & Trust for B2Bs – Q&A with Steve Woods

Standardization – Keep it Consistent

Ending the Great Divide

B2B Events in 2015 – Where to Go and How to Learn

Email Deliverability and Data Quality

4 Marketing Automation Must-Haves For Beginners

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

An Interview of Steve Gershik of 28Marketing

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