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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. Website [4.03%]. Let buyers tell ‘you’ when they are ready to buy.

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17 Best WordPress Lightbox Plugins for Your Site (Compared)

Optinmonster

Do you want to find the best lightbox plugin for your WordPress site? Lightbox adds a modern touch to your site as it lets you fade out the background and draw attention to what you want the visitor to see. In this article, we’ve compared some of the best WordPress lightbox plugins so you can choose the right one for your site.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. Here’s an example: a user visits Harry’s site through search. They reach a product page or even the checkout page, but then leave the site before completing their order. The user visited the site before, but something prevented them from moving forward. Image credit: Sleeknote.

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. .”

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6 Best SaaS Hosting Companies | Solutions Compared

Whale Pages

Site speed will have an impact on your SaaS company’s organic ranking in serps. Site speed and software realiability will also have a huge impact on User Experience (UX). Our site reliability and site speed increased dramatically, and we were able to scale under the website traffic pressures we were experiencing.

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Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. What a home page can do is entice the visitor to stay on your site for more than one page view.

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All the Different Types of Tests You Can Run on Your Site (+ When to Run Them)

Convert

According to a CXL article , “Simply put, we remove elements of your site and see what happens to your conversion rate.” Essentially, this can tell you the elasticity of elements on your website, AKA do they even matter enough to focus your optimization efforts on? Or even further, their impact on blog conversions ?