WebMarketCentral

FEBRUARY 1, 2008

Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., AA: I transitioned into technology to help my sister found and grow Einsof.

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WebMarketCentral

OCTOBER 1, 2007

Brian Carroll, head of B2B lead generation firm InTouch and author of the B2B Lead Generation blog : generating more leads is a nearly worthless task if you aren't properly nurturing the leads you already have, the key to which is providing them with content that is "relevant, educational or thought-leading."

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WebMarketCentral

JUNE 28, 2006

At the risk of having a Sally Field moment, I want to say "thank you" to everyone who voted for this blog in the recent Marketing Sherpa Reader's Choice blog and podcasting awards. Winning an Honorable Mention (despite being up against Seth Godin ) is the second-best thing that's happened as a result of lanching this blog.

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