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LiveIntent announces Identity Enrichment on Salesforce AppExchange, the world’s leading enterprise cloud marketplace

Liveintent

Today, LiveIntent announced it has launched Identity Enrichment on Salesforce AppExchange, enabling brands to efficiently bridge their customer data deterministically to continuously authenticated licensed identity, demographic, and behavioral data from the LiveIntent Identity Graph. Follow LiveIntent on LinkedIn. Visit LiveIntent.

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10 Most Popular B2B Lead Blog Posts of 2016

markempa

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation.

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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

LinkedIn, however powerful it is, is not a good tool for helping salespeople be in an open state for inbound customer interest. I think it’s inauthentic, impersonal, and dehumanizing to focus on ripping out the human experience for the sake of efficiency and making money. Here is Lief’s story. The Product. Engage, Inc.

eCommerce 194
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Three Keys to Success in Sales: A BDR Perspective

InsightSquared

A robust sales tech stack–in the sense that it’s built to enable efficiencies across the team. Platforms including LinkedIn, Sales Navigator, Outreach, ZoomInfo, and Engagio make up a portion of the remaining tech I use on a daily basis. This post originally appeared on the LaunchSource blog. Goal Setting. Remember that.

Zoominfo 265
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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Other partners will be added over time.

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Vidyard Announces Vidyard for Support to Improve the Customer Support Experience

Vidyard

This helps sales and marketing teams prioritize future video investments to optimize support efficiency. Salesforce, Salesforce Service Cloud, and others are among the trademarks of salesforce.com, inc. More Information: Vidyard Blog Post: [link]. A Beginner’s Guide to Video for Customer Support : [link].

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5 Essential Books to Understand B2B Sales 2.0

Adobe Experience Cloud Blog

Konrath’s book, Selling to Big Companies, compels you to look at more efficient methods to sell. Their company shows clients how to improve their sales efficiency and customer experience processes. Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. Selling to Big Companies. By Jill Konrath.