Set the Record Straight: Marketing Automation vs. Email Programs
NuSpark Consulting
JULY 17, 2010
Your time will be spent more efficiently as you will only be spending time with quality high-scored leads and not the tire kickers. Most systems integrate well with SalesForce.com, but also others. Prospect visits our blog page: 5 points. This time, he clicks on the blog post link. Again, he opens the email. Add 5 points.
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