Webbiquity

MAY 16, 2019

No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually. 1. Stick to blog post formats that have proven their value. Not all blog post types are created equal, and this is especially true for B2B blogs.

Practices 206

Practices Effectiveness Case Studies Case Study 206

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Navigate the Channel

OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Embrace the vast potential that blogging offers your building materials business.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Industrial Marketing Today

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.

SEO 100

SEO Effectiveness Paid Search Agency Companies 100

Marketing Insider Group

NOVEMBER 20, 2023

Enter the world of prompt engineering. Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool. In the beginning, achieving a high rank on search engine results pages was all about keyword density.

Marketing AI 253

Marketing AI Lead Ranking User-Generated Content SEO 253

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. This is as true in the U.S. as it is in China.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. This is as true in the U.S. as it is in China.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

Webbiquity

JUNE 7, 2022

Darko Dodig is a business consultant and search engine algorithm expert with over 15 years of experience. His education is in computer engineering, search engine algorithm analysis, and business marketing. How many points on our list does your website check?

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Marketing Insider Group

MARCH 11, 2024

Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations. Your visitors won’t find your brand if you can’t catch the attention of search engines. But search engine algorithms give considerable weight to other factors.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Leads Lead 276

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Why You Should Consider Blogging (or Posting More Often).

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

KoMarketing Associates

MARCH 3, 2020

With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. The start of any advertising campaign should always lie on discovering the target audience and how they search for products. Define Your Audience.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Ranking 65

Lead Ranking Lead Scoring Thought Leadership Peer-to-peer 65

KoMarketing Associates

JULY 27, 2016

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Optinmonster

MARCH 22, 2024

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. Here’s a quick breakdown of what each had to say.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Marketing Insider Group

APRIL 2, 2024

Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? It lays down a solid foundation in a world where first impressions are made in milliseconds, and search engine rankings can make or break your online presence. billion searches every day.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Stevens & Tate

SEPTEMBER 20, 2023

Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing. Examples of native ads include: Paid search ads : As a website owner, you pay Google to rank your web pages on the first pages of the Google Search Results Pages (SERPs).

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

Marketing Insider Group

MARCH 6, 2019

We all want to see more traffic to our website, better search engine rankings, and increased conversions. If you want to invest in content marketing but don’t have the time or resources, using a blog writing subscription service is an effective […].

Service 279

Service Traffic Search Marketing Resources 279

Stevens & Tate

DECEMBER 16, 2022

Traditionally, search engine optimization (SEO) was based on a handful of factors, from keyword use to link building. Google and other search engines would use algorithms to rank content based on these factors. The use of marketing AI has also ushered in the ability to perform voice searches.

Marketing AI 119

Marketing AI SEO Effectiveness Planning 119

Webbiquity

AUGUST 1, 2023

Rapidly growing traffic to a completely new website is challenging: your market doesn’t know the brand or site name, search engines have no history with it (therefore, it has no domain authority), and there are initially no backlinks pointing to the site. Here are 12 of the top directory sites to get listed on.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. Quick Takeaways According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel.

SEO 239

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 239

Go Beyond SEO

OCTOBER 26, 2022

While there are some uber-talented folks who can effectively do both, it’s far less common. You can create content that is tech-speak heavy and make search engines happy, but lose the humans. You can also make the content delightful for humans, but useless to search engines. Let me read this blog real quick.

SEO 78

SEO Tips Keywords Education 78

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Instead of relying solely on written content, you can make use of the visual and auditory power of videos to capture your email recipients’ attention more effectively.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. This post explores how AI can assist with content creation.

Marketing AI 313

Marketing AI Curation Content SERP 313

DivvyHQ

JUNE 7, 2023

Guest blogging is a fantastic way to boost website traffic, search engine authority, and build relationships. Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines.

Guidelines 89

Guidelines Paid Search Agency Companies Rules 89

ClearVoice

NOVEMBER 28, 2022

Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Identifying what has worked and hasn’t worked on your blog will help you create the most effective content for your business.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

B2B Marketing Insights - WE

MAY 17, 2022

What you may not know is that using search engine optimization (SEO) can be a great way to find new employees before your competitors do. In this blog post, we will discuss how SEO can help you create a reliable pipeline for new job candidates at every level of your business. billion job-related searches.

SEO 52

SEO Optimization Landing Pages Best Practices 52

Launch Marketing

SEPTEMBER 7, 2022

Some technologies help you create content, some help distribute content and others help you measure the effectiveness of content. Whatever the process is, it is critical to choose the keyword(s) that make the most sense and get some sort of search volume. Content Ideation Tool: Hubspot Blog Topic Generator.

Planning 94

Planning Paid Search Agency B2B Marketing Effectiveness 94

SmartBug Media

JUNE 24, 2022

With inbound marketing, you’re bringing interested leads to you when they start searching for the answers to their problems—think blog articles, e-books, opt-in emails, paid search ads, and social media. If the user is finding you with their own search, it’s likely an inbound marketing tactic. It’s very cost-effective.

Inbound Marketing 105

Inbound Marketing Paid Content Cost Paid Search Agency 105

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

ClearVoice

JUNE 30, 2022

Writing a blog post can be a fun practice. If you know your audience and are passionate about the topics you are discussing on your blog, writing a blog can be enjoyable, valuable, and even cathartic. One of the most important pieces of SEO knowledge you can understand relates to ideal blog post length.

Keywords 102

Keywords Paid Search Agency SEO Blogger 102

Launch Marketing

AUGUST 25, 2021

Among the various types of content that one can create and distribute, blogs can be one of the simplest, yet most effective avenues. So, what blog topics can help to interest and engage audience about a new product? Information gathered from beta testing can fuel a great product launch blog. What to Look Forward To.

Product 133

Product B2B FAQ Verticals 133

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.

SEO 52

SEO Effectiveness Paid Search Agency Companies 52

DivvyHQ

SEPTEMBER 14, 2021

A company blog is far and away the biggest driver of most content marketing engines and thus, it's critical to ensure it's performing to its full potential. Enter the blog content analysis. But getting attention, at least in the form of website traffic, either requires advertising or organic methods (a.k.a.

Analysis 105

Analysis Business Blogging Effectiveness Content 105

ClearVoice

APRIL 13, 2024

If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. Here’s what the tool revealed: The phrase “AI-generated content” has a significant search volume (600 vs. 50). If you haven’t, then you need to cover them.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52