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How to Write a Blog Introduction Like a Pro

Marketing Insider Group

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Read on for our ready-to-use guide on how to write a blog article introduction like a pro. Quick Takeaways.

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How to Effectively Prepare for Google Responsive Search Ads

KoMarketing Associates

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. From there, they will discover and focus on the most effective ad match-ups. What are Responsive Search Ads? This makes the ads almost 92 percent bigger than before.

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Five Benefits of Blogging: Why Blogging Matters for Marketing Success

Launch Marketing

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

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4 Ways Building Materials Manufacturers Can Benefit From a Blog

Navigate the Channel

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Embrace the vast potential that blogging offers your building materials business.

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Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Why You Should Consider Blogging (or Posting More Often).

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How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

Marketing Insider Group

Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. The Challenges and How Weekly Blog Content Can Be the Answer. If you’re investing a lot into paid search or ads, you can limit this spending by focusing on channels that work. Image: SEMrush. So, can you do more with less?

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5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. If someone reads the current title in a search result, is there a reason to click?

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