Smashmouth Marketing

JUNE 30, 2009

The examples I used were Cold Calling and Blog Marketing. Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. It's about branding, educating the market, and thought leadership. Don't overwhelm a blog topic. Or to see the shift from "Web 2.0"

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

MAY 8, 2009

This blog article is obviously not enough to serve every topic, but as an introduction and overview, it will set the stage for future discussion. Companies should educate employees on the proper use and respect of social media. Alignment of Sales & Marketing. Demand Generation.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 22, 2009

This blog article is obviously not enough to serve every topic, but as an introduction and overview, it will set the stage for future discussion. There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

JUNE 23, 2009

My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. Now, how aggressively do I go after them? Do I pounce immediately? Do I pause and call shortly thereafter?

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

JUNE 26, 2009

The examples I used were Cold Calling and Blog Marketing. Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. It's about branding, educating the market, and thought leadership. Don't overwhelm a blog topic. Or to see the shift from "Web 2.0"

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

MARCH 19, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Qualilfying for BANT is like asking to see a W2 on a first date.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

MARCH 9, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Prospects don't know they have a Need, we must educate them.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

JUNE 22, 2009

My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. Now, how aggressively do I go after them? Do I pounce immediately? Do I pause and call shortly thereafter?

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

DECEMBER 29, 2008

My green blog posts have higher traffic patterns than my marketing posts. The Green Gap seems to exist between those that have completed higher education and those that have not. The Green Gap seems to exist between those that have completed higher education and those that have not. Green is a topic of conversation.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

My green blog posts have higher traffic patterns than my marketing posts. The Green Gap seems to exist between those that have completed higher education and those that have not. The Green Gap seems to exist between those that have completed higher education and those that have not. Green is a topic of conversation.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Social media is all the rage right now, and it should be.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Social media is all the rage right now, and it should be.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 15, 2008

I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. Also – don’t forget to integrate your blog, Twitter page and social networks in every element of the Marketing mix. Paul May explained this beautifully on the BuzzStream blog.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 21, 2008

I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. Also – don’t forget to integrate your blog, Twitter page and social networks in every element of the Marketing mix. Paul May explained this beautifully on the BuzzStream blog.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

JANUARY 19, 2023

You can post a wealth of great information on your website through blogs, white papers, articles, and more. They are interested in your marketing content to learn and want to educate themselves on your company’s solution to their business challenge. That helps to create organic traffic. It’s free and easily trackable.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130