Martech

NOVEMBER 27, 2023

Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails.

Enterprise Management 98

Enterprise Management Hubspot Paid Search Agency Work Management 98

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

MAY 24, 2019

Publish content on my company's website or blog. In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. Instead of having to convince users to take an extra step back to your website, you can now meet them where they're already spending a lot time -- their LinkedIn feeds.

Linkedin 75

Linkedin Case Study Case Studies Distribution 75

Webbiquity

AUGUST 18, 2020

Give visitors a virtual briefcase that lets them download anything they see. Features include HD audio and video, the ability to sell sponsorships, free or paid events, speed networking, interactive polls and Q&A, and group screen sharing, all with no software to download. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

DECEMBER 12, 2019

The vast majority of podcast downloads occurs on iTunes. Despite Android commanding ~75% of smartphone ownership , iTunes commands the vast majority of podcast downloads. Due to Apple's outsized command of podcast downloads, their charts have played a critical role in helping new shows gain traction. A Word of Caution.

Hubspot 99

Hubspot SEO Design SERP 99

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Users will be able to leverage HubSpot AI to set up automated data correction processes.

B2B Marketing 117

B2B Marketing Work Management Marketing Management Peer-to-peer 117

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Top Rank Marketing

FEBRUARY 7, 2024

Marketing skills are digital skills LinkedIn’s 2023 B2B Marketing Benchmark reveals a telling trend: digital skills are seen as the bedrock of success for B2B marketers at every level. But at the same time, brands need to find ways to be where their customers are, and, according to HubSpot, that may very well continue to be X.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). Sourced from Satheesh Blog.

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

SmartBug Media

MARCH 25, 2020

To save yourself time and effort, you might consider translating one of your most popular e-books, white papers, or blogs into a webinar. If you’re just starting out, doing an on-demand recording that anyone can download from your website is a low-risk way to test the waters. Finding Webinar Speakers. Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Confessions of a B2B Marketer

OCTOBER 11, 2023

Forget your blog, social channels and email list. MRR Derrick Hicks on LinkedIn Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? hit 200k MRR?

Linkedin 52

Linkedin Outreach B2B Sales Hubspot 52

SalesIntel

JUNE 21, 2023

Do I really have access to unlimited data, downloads, and enrichment? This includes downloading, exporting, enrichment, etc. All integrations are included such as CRMs (SFDC), Marketing Automation (Hubspot, Marketo), Cadence Tools (Outreach), and the RevDriver Chrome Extensions for Chrome Browser and LinkedIn.

Pricing 98

Pricing Price Planning Work Management 98

Confessions of a B2B Marketer

NOVEMBER 30, 2022

They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos). In theory, podcasts are a great thing for B2B and B2B SaaS companies. But podcasts can be a hard sell for marketers. hit 200k MRR? hit 200k MRR?

Paid Search Agency 52

Paid Search Agency B2B Marketing Companies B2B 52

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In fact, a study by HubSpot found that email marketing can generate an average of 5.8 Wondering whether a download or a link is more effective? leads per 1,000 emails sent.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Hubspot

MARCH 1, 2021

And, on the confirmation page, you can direct them to blog posts , case studies, or podcasts on related topics to the event, further engaging them with your brand and thought-leading content. You can go a step further and share information about the webinar and the related content items via social media such as Twitter, Facebook and Linkedin.

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Zoominfo

OCTOBER 31, 2018

In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference. They generate 200,000 views, 200+ event referrals, 4,000+ PDF downloads and nearly 1,000 leads, all by the end of December 2014 ( source ).

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

KoMarketing Associates

DECEMBER 12, 2017

With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. Click here to download your free copy of the report! Connect with Brianna on Twitter and LinkedIn. How is ABM helping with sales and marketing alignment? ABOUT BRIANNA WATTS.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

SmartBug Media

AUGUST 2, 2021

Pulling data from web analytics, SEO rankings, blog traffic, marketing campaigns, email sends, and more can take out valuable time that, as a marketer, you could spend optimizing other pieces of strategy. Here at SmartBug®, many of our clients are HubSpot users, and as such they have access to great built-in HubSpot reporting tools.

Template 98

Template Campaigns Marketing Analytics Tools Lead Scoring 98

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Confessions of a B2B Marketer

MARCH 15, 2023

How can you insert native CTA’s into your blog posts? Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so

API 52

API Startups Domain Outreach 52

EveryoneSocial

JANUARY 4, 2021

Hubspot is a great CRM tool to track, organize, and engage with leads from social selling efforts. LinkedIn Sales Navigator. For B2B social selling, LinkedIn is one of the top social networking platforms to use. Download the case study. EveryoneSocial .

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

SmarkLabs

JUNE 13, 2022

If you need more insights, look to 3rd party resources such as LinkedIn or online job boards where you can pull information from job listings matching your customer profiles. Graphic: HubSpot. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Vidyard

JANUARY 8, 2021

Based out of Europe, Thibaut Souyris at SalesLabs offers a wealth of online training tools, courses and downloadable sales training resources designed specifically for the tech industry. Download the free kit to access slide decks, a hype video, recorded presentations, recommended exercises and resources for writing effective sales scripts.

Training 141

Training Top of Funnel Resources Work Management 141

Hubspot

DECEMBER 8, 2017

HubSpot Sales. But besides company software, salespeople can also download productivity, educational, travel, sales tools , and other just plain useful apps for work to optimize their time away from their desks. 2) LinkedIn. Don't walk into a meeting without looking at the person's LinkedIn profile first. Profit Story.

Ideal Customer Profiles 101

Ideal Customer Profiles Hubspot Mobile Marketing Pricing 101

SmartBug Media

MAY 6, 2020

Just like you create call-to-action (CTA) buttons for your website, create high-quality ads that encourage users to come back to your site to download your latest offer. Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Confessions of a B2B Marketer

NOVEMBER 9, 2020

He’s leveraging agency cashflow and a strong personal brand built by a book downloaded 50k times into the growth of Mailshake – a monster of a sales cadence SaaS. Tom asks Sujan about how he manages the growth of Mailshake whilst also running an agency, how they grew the Mailshake blog to 300k sessions and how to get BIG backlinks.

Paid Search Agency 52

Paid Search Agency Outreach Advertising Agencies Amazon 52

illumin

DECEMBER 13, 2023

Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR. Follow @illuminHQ

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Confessions of a B2B Marketer

FEBRUARY 2, 2021

I then published this onto the blog of an up and coming influencer marketing/outreach tool: Ninja Outreach. February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode, Tom is joined by Dave Schneider, CEO at Shortlist. hit 200k MRR? hit 200k MRR?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Outreach 52

nDash

MARCH 29, 2022

Welcome back to the nDash blog! Not only will this help you accomplish more with less content, but it will also reduce all the crappy, “noisy” content that’s clogging up our blogs, inboxes, MINDS, etc. LinkedIn polls? What about your favorite marketers to follow on LinkedIn? What’s shifted in your career since then?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Blog posts. First, let’s address the elephant in the room blog. Blog Posts That Drive Interest and Educate Readers. Conversion path.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Martech Advisor

JANUARY 24, 2020

Content Marketing Course - HubSpot. If you are a beginner, you can get yourself acquainted with content marketing by enrolling in HubSpot’s content marketing course. The course curriculum covers the basics of blogging and storytelling. Become a Content Marketer - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Confessions of a B2B Marketer

NOVEMBER 24, 2020

a week ago and I will update you with how we do right here on this blog. Check out: Sujan's blog Sujan's Twitter Mailshake Also. February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode, Sujan Patel returns to perform a LIVE growth strategy session for bCast. hit 200k MRR?

Marketing & Strategy 52

Marketing & Strategy Outreach Linkedin B2B Sales 52

Porch Group Media

APRIL 22, 2021

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. 80% of social media B2B leads come from LinkedIn.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

illumin

SEPTEMBER 29, 2023

One thing Hubspot urges marketers to consider in the above article is that there is “much less drop-off on a podcast compared to other forms of content, like video.” Alanah Joseph , Senior Marketing Manager for HubSpot, “When reviewing the custom ad placements…we’re looking at the ad from the point of view of a listener.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Only B2B

JULY 7, 2023

In exchange, ask for their contact information, including email addresses, when they download or access the content. Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62