Blogging Benchmaks: In Search of the Missing Metrics
B2B Marketing Savvy
JULY 30, 2009
Some ScoopDog Blog data points, two months in: . This blog has a CTR (Click Thru Rate) similar to tech trade banner advertising. 45 comments posted to the blog, 250+ comments outside the blog. We “circulate&# to a ballpark 1 million impressions for each major posting. Measurable site hits have grown to 1000+/week;
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