Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Types of content (blogs, eBooks, webinars, video, etc.) Image: SEMRush. It’s not static.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Writing on the Web

MAY 23, 2016

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. Congratulations on deciding to start a blog! The same is true of your blog at WordPress.com.

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Top Rank Marketing

DECEMBER 27, 2023

This document will clearly outline your SEO objectives, whether it’s improving organic traffic, increasing lead generation, or boosting online visibility. With your goals set and your keyword research and search intent analysis in hand, you can start to document your SEO plan.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. This document should outline how often you plan to publish on each social media platform and the types of content to post.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). Simple SEO: Link to high-traffic web pages. You know, the ones pulling in far more traffic than the rest? Here’s how: Understand which pages bring you the most traffic.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

BenchmarkONE

APRIL 8, 2020

You need to determine your goals, such as increased traffic, more leads, and higher conversion, and translate them into KPIs. Doing: Blog posts that are being written. They are also in a good position to document your content creation processes. A content marketing strategy is more than just an editorial calendar.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Remember when you identified your overall mission at the beginning of this document? 2) Target Audience Personas.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

BenchmarkONE

JULY 8, 2020

There are a lot of advantages to having a company blog. You can use it to fuel your backlink strategy, direct traffic to key posts, practice effective SEO, and guide your audience along the buyer’s journey. . We’re talking about getting your blog to a place where it’s considered a trusted and reliable industry resource.

Guidelines 68

Guidelines Bandwidth High Quality Lead Paid Search Agency 68

Marketing Insider Group

DECEMBER 11, 2019

A roadmap is a document that plots out your goals and the steps you will take to achieve them within a certain timeframe. Currently, which channels are driving the most traffic to your site? Let’s say your biggest acquisition channel is organic traffic. Generally, roadmaps are living documents.

Planning 302

Planning Work Management Marketing Management Deliverability 302

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . Writing Only About Personal Interests. If not (shame on you!),

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

NuSpark Consulting

OCTOBER 9, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days. Perhaps you could get away with creating fewer blog posts. You can even use HubSpot’s Blog Topic Generator.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

Circle Studio

FEBRUARY 21, 2018

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected. Setting specific goals and objectives for your blog.

Business Blogging 88

Business Blogging Business B2B Thought Leadership Ad Frequency 88

Kevin Indig

AUGUST 7, 2023

ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. Good experiences like how easy it is to read your blog articles or clarity on your landing pages leave a good impression on your audience’s minds.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post. Guest post by Atreyee Chowdhury.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Contently

JANUARY 24, 2022

How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. In order to change audience perception during its rebrand, theveteran B2B services company needed to scale content production and drive traffic to its website.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Scoop.it

MARCH 14, 2024

These influencer campaigns not only showcase the benefits of opting for an RV rental but also help build valuable backlinks from travel blogs and influencer platforms (aka people who have niche authority), thereby boosting SEO. Image Source Another example to consider is LeatherCult, a brand specializing in genuine leather jackets.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Adobe Experience Cloud Blog

AUGUST 28, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. Perhaps you could get away with creating fewer blog posts. Blog Drunk. You try to avoid it.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

Scoop.it

JANUARY 14, 2020

It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. For brands that want to excel with digital marketing, SEO, and website traffic, blogging is a powerful and practical strategy.

Paid Content 59

Paid Content CMS Development Business Advertising Agencies 59

Kevin Indig

APRIL 25, 2023

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. According to Google’s documentation, the rendering method you choose has no implications on organic rankings as long as certain guardrails are met.

Case Studies 141

Case Studies Case Study Studies SEO 141

Launch Marketing

MAY 8, 2019

No doubt, putting your content plan in a documented format complete with the type of content you want produced and a deadline for getting it completed will provide a necessary rigor and discipline around this process. Your content calendar can help you plan and track keyword focus to boost your site’s organic traffic.

Allocation 48

Allocation Marketing Strategy Marketing & Strategy B2B Marketing 48

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate.

SEO 159

SEO Keywords RSS Adwords 159

Moz

AUGUST 27, 2019

Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old.blogspot blogs floating around out there?) How will keywords change my blog strategy?

Keywords 71

Keywords Blogger RSS Opt-out 71

Marketing Insider Group

MARCH 29, 2021

Sworn translators have completed intensive examinations in both the original language and their own and have earned the legal imprimatur to certify official government documents. From scholarly journals to blog posts, these resources can help your content teams learn the technical terms that industry insiders use to communicate.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

AUGUST 12, 2020

As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” Look at your existing social media audience, your blog subscribers, and your actual paid customers. Start by creating customer personas.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Contently

MARCH 16, 2023

What’s more, they enable you to solidify and document content workflows , giving full transparency into the processes needed to get projects from ideation to distribution. Document your workflow. Plus, involving internal SMEs is an excellent way to build cross-departmental relationships and rapport across the organization.

Efficiency 136

Efficiency Design SME Budget Programs 136

Zoominfo

MARCH 5, 2021

According to Content Marketing Institute, 69% of top-performers in B2B content marketing have a documented content strategy. Do you want your assets to generate traffic? A blog post headline that says, “We won the best-in-class award again last year,” might earn a reader’s “So what?” Start with Your Marketing Content “Why?”.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. As a result, it’s downright embarrassing to read awkwardly worded blog posts from that era that content teams haven’t taken the time to update. Get started today –and generate more traffic and leads for your business.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. . >>>

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Webbiquity

NOVEMBER 29, 2019

Is your business ready to take that next step forward in growing your online visibility and website traffic? Properly done, SEO will improve your website traffic, which is crucial for boosting brand awareness and attracting new clients. Guest post by Michael Holder. Image credit: Gerd Altmann on Pixabay. Upgrade Your Website.

Paid Search Agency 173

Paid Search Agency SEO Ad Building Companies 173

Marketing Insider Group

AUGUST 25, 2020

Succinct: This document should contain up to a maximum of 10 team rules that the members can know well. Dynamic yet dependable: This is a living document. Accessible: Word documents or PDF files on your computer don’t make good team charter formats. The team charter is a living document. Image from [link].

Ad Building 230

Ad Building Planning Paid Search Agency Rules 230