Webbiquity

OCTOBER 19, 2012

Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. The excitement of starting a blog can be overwhelming but hastily trying to execute your ideas could backfire in the long-term. Is your blog private and personal?

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

KoMarketing Associates

OCTOBER 4, 2016

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. LinkedIn Group Participation. Document successes (and failures) in an effort to learn and improve over time.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

B2B Digital Marketer

FEBRUARY 1, 2024

” “Building that out is a much bigger opportunity than getting a few more clicks on an AI-created blog post.” To effectively leverage customer success, it’s crucial to collect the right testimonials, document success, and use them at appropriate times.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

KoMarketing Associates

SEPTEMBER 22, 2021

As further detailed in past coverage , some marketers still remain without a documented content strategy. From measuring the performance of your content on social media to looking at blog visits on Google Analytics, there are many different (and equally important) ways to measure your content performance.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

ANNUITAS

OCTOBER 7, 2014

If you spend a lot of time and resources on social media, and your target buyers rarely have Twitter accounts, you are wasting your time – no matter how great your tweets may be. Your buyers just aren’t on Twitter. Maybe not even LinkedIn…so don’t assume they are. You need to be sure of it.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

Tomorrow People

OCTOBER 3, 2017

Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. How many times have you seen that blog post rehashed again and again? Remember 2010? In the world of content marketing , as in current affairs, big changes were afoot.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Hubspot

NOVEMBER 30, 2020

A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. Download the Templates.

Peer-to-peer 100

Peer-to-peer Template Impressions Thought Leadership 100

KoMarketing Associates

JANUARY 22, 2015

If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%).

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Scoop.it

MARCH 18, 2021

Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. Tweets from a Twitter user. Tweets from a Twitter list. Add your own resources to your content hubs. Upload your own document. This is a Scoop.it

Process 53

Process Optimization Curation RSS 53

Content4Demand

AUGUST 11, 2021

They don’t want to know how many Twitter followers you’ve amassed. Calculate the number of marketing-sourced sales-qualified leads (SQLs) that develop into qualified pipeline to document your conversion rate from SQL to sales-qualified opportunities (SQOs). Read the Boardroom. At What Cost? Winning the Numbers Game.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Hubspot

JUNE 26, 2019

To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. You can then export this information into a document which could be shared with their team. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. Integrating skill sets outside of your team such as content and design resources. But how can you measure this? For example: Unlocking access to senior execs.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. Then, create a spreadsheet that documents and tracks the following: Your marketing goals. e-books, our blog, webinars, co-registration opportunities, etc.).

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Bannerflow

APRIL 1, 2022

Using it to direct existing and potential customers to the right video, blog or other page is useful. Achievable – Make sure any goals set are attainable within your resources. Use LinkedIn ads to reach more than 750 million professionals. LinkedIn documents. Twitter polls. Instagram stories.

Social Media 52

Social Media Advertisements Advertising Media 52

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. Featured Resource: 15 Email Templates for Marketing and Sales. This blog post template is an example of a product or service review.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Parse.ly

SEPTEMBER 26, 2022

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, See more resources and how to get started with content analytics. Learn more on the Woopra blog and see what it takes to get started. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Only B2B

AUGUST 25, 2023

In this comprehensive blog, we will delve into the intricate world of Account-Based Marketing Framework, demystify its core components, highlight its benefits, and provide actionable insights for successful implementation. This difference leads to a higher ROI, stronger customer relationships, and a more efficient use of resources.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Marketing Insider Group

APRIL 21, 2020

You’ve got a blog—now what? It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns you expect. Quick Takeaways.

Resources 260

Resources Tips Lead Scoring Lead Ranking 260

Webbiquity

APRIL 21, 2020

It’s a tremendous support system with resources ready to help. The Art of the Start by Guy Kawasaki documents the whole journey in a simple way while highlighting the important aspects of business. You can connect with Tim Duncan on LinkedIn and Twitter. Previous Posts in This Series.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Convince & Convert

JANUARY 14, 2016

He speaks to best blogging practices, growing a team’s potential, and how to stay on trend to be the best marketer and teacher that you can be. Strip it back to Twitter, for example. We’ve cut it down to two or three pieces of great Twitter content in a day, and it’s 10x the results from that.”

Paid Search Agency 95

Paid Search Agency Companies Adwords Twitter 95

Marketing Insider Group

JUNE 20, 2013

In a recent panel discussion at the Business Marketing Association’s (BMA) Blaze conference, I joined three amazing content marketing professionals to discuss whether your organization needs a Chief Content Officer – someone in charge of your content resources. How To Get A Documented Content Strategy?

Organization 100

Organization B2B Thought Leadership Video Marketing Thought Leadership 100

Pam Didner

MARCH 17, 2021

A marketing plan is an internal document to align internal teams. I talked about a marketing objective two-pager extensively in this blog post: Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19. Since we all have finite resource and budget, the fewer the personas, the better. Marketing two-pager.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Sana Commerce

MAY 19, 2022

In this blog, we summarize the most important parts of the chat about e-commerce analytics, and how your business can use analytics to get the best out of your e-commerce solution. Prefer to listen to the blog? More interesting resources. View all resources. Press play. Why are e-commerce analytics important? White paper.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Twitter Updates. follow me on Twitter. WriteSpark Blog Feeds. Writer on LinkedIn. DIY Marcom Resources. Case Studies. Social Media.

Social Media 120

Social Media Media Forrester Copywriting 120

KoMarketing Associates

OCTOBER 25, 2016

In order to get buy-in from your team and clients to dedicate time and resources to rank for informational keywords, you must be able to explain the SEO value. an Excel document to help sort through the clutter. The searcher has found the company they are considering and is now in the final stages of researching before converting.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

DiscoverOrg

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. We think the best way to select target accounts is by looking at how many resources you have to invest.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Hinge Marketing

MAY 23, 2016

While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. First, these documents are an excellent lead generator. 10) Blogging. I left blogging for last because of its unique role in online lead generation.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Contently

AUGUST 2, 2021

The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. As Divi Fernando points out on the Woorank blog , OWA offers three distinct features that many analytics programs like Google’s do not.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Twitter Updates. follow me on Twitter. WriteSpark Blog Feeds. Writer on LinkedIn. DIY Marcom Resources. Case Studies. Social Media.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. What I am talking about is an actual document, not a series of slides. That post is still one of my most popular. Sales projections?

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Ambal's Amusings

JANUARY 31, 2011

Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog. During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Studies 100

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Twitter Updates. follow me on Twitter. WriteSpark Blog Feeds. Writer on LinkedIn. DIY Marcom Resources. Case Studies. Social Media.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Twitter Updates. follow me on Twitter. WriteSpark Blog Feeds. Writer on LinkedIn. DIY Marcom Resources. Case Studies. Social Media.

Conference 120

Conference PR Public Relations Copywriting 120

Webbiquity

JANUARY 25, 2010

His formulas for these are: Helpful web content + blogging tools +SEO +social media = attraction. The cost of inbound marketing (PPC, SEO, email, blogs, social media) is significantly less than the cost of traditional outbound marketing. Content that is shared includes new data and reports, amusing videos and useful blog posts.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

JUNE 16, 2015

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Biznology

DECEMBER 21, 2011

Here are some resources for gaining access to prospect data , and keeping your database clean. Here’s where marketing automation becomes an important resource for B-to-B marketers. A well-written blog, promoted by Twitter and LinkedIn groups, is a good way to start. Not an easy task, but more essential than ever.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. Twitter Updates. Writer on LinkedIn.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120