Marketing Insider Group

DECEMBER 26, 2017

When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. It inspired her to start her blog Real Life Minimalism in May 2017 so she could help others.

Blogger 255

Blogger Tips Comparison Top of Funnel 255

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Ranking 124

Kapost

MAY 10, 2017

The post Here’s Why You Need a Documented Content Strategy appeared first on Kapost Content Marketing Blog. After all, storytelling is a creative discipline. It’s a self-fueling jet engine with ideas that spark even.

Marketing & Strategy 97

Marketing & Strategy Storytelling Content Creativity 97

Hubspot

MAY 24, 2019

Publish content on my company's website or blog. In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. First, navigate to your LinkedIn feed , or the LinkedIn group where you want to share your document or presentation. Click on the document icon, highlighted here: 2.

Linkedin 75

Linkedin Case Study Case Studies Distribution 75

Writing on the Web

MAY 1, 2013

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Using Scribd makes uploading all of your documents a simple task. Document sharing available via direct link or embed.

Stats 100

Stats Social Media Link Building Network Marketing 100

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Adsense 88

Kapost

AUGUST 2, 2017

The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your.

Guidelines 70

Guidelines Branding Brand Identity Content Marketing 70

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

Practices 107

Practices Best Practices Lead Ranking Lead Scoring 107

Kapost

AUGUST 15, 2017

To document, or not to document: it’s not really a fair question. You should definitely document your content strategy. Without documentation, you cannot maintain consistency throughout internal changes and across. The post Create a Living Document for Voice and Tone appeared first on Kapost Content Marketing Blog.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Content Content Marketing 59

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Marketing Insider Group

JANUARY 30, 2024

The primary use case requirements for each function and audience segment should be discussed and documented. Ideal Customer Profile Each group should define and document the profile of their most important audience segments. How have you documented and assessed those options for input to your content strategy? Absolutely.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

JANUARY 11, 2023

For example, see this requirements and best practices document from Amazon. In this document, Etsy helps you learn all the best practices and requirements for adding images to your product listing pages. You can do this by compiling text and links in a Google sheet, or by adding documents and screenshots to a Dropbox folder.

Multi-Channel 229

Multi-Channel Advertising Channels Work Management Marketing Management 229

Writing on the Web

MAY 23, 2016

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. Congratulations on deciding to start a blog! The same is true of your blog at WordPress.com.

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

BenchmarkONE

APRIL 8, 2020

Doing: Blog posts that are being written. They are also in a good position to document your content creation processes. As your team grows, they should be able to make additions or changes to your process documents and answer questions from new members. The columns I use are: General: Onboarding information for the staff member.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Remember when you identified your overall mission at the beginning of this document? 2) Target Audience Personas.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

BenchmarkONE

JULY 8, 2020

There are a lot of advantages to having a company blog. But to get to a point where your audience relies on and looks forward to reading your blog content requires taking specific steps and a bullet-proof strategy. Let’s go over the steps needed to turn your blog into an industry publication. . Establish Blog Guidelines.

Guidelines 68

Guidelines Bandwidth High Quality Lead Paid Search Agency 68

Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. Brian Dean’s blogging strategy provides a convincing if somewhat extreme example of this.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Vision Edge Marketing

OCTOBER 10, 2023

said all their processes are modeled and documented, with most organizations admitting that less than 25% of their processes were modeled and documented. It involves visualizing and documenting each step of a process, from initiation to completion, in a clear and concise manner. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

NuSpark Consulting

OCTOBER 9, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days. Perhaps you could get away with creating fewer blog posts. You can even use HubSpot’s Blog Topic Generator.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Lead Ranking Top of Funnel Lead Scoring 100

Adobe Experience Cloud Blog

AUGUST 28, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. Perhaps you could get away with creating fewer blog posts. Blog Drunk. You try to avoid it.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

Martech

SEPTEMBER 12, 2023

A content tool might be innovative (entirely new) for an organization that doesn’t regularly produce blog posts or other content. Generation: Creating text and images for blog posts, emails and other digital media. Extraction: Getting data out of a document or other data source without having a human read over it line-by-line.

Marketing AI 119

Marketing AI Organization Tools Generation 119

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. Blog copy should be as original as possible. With external sources, don’t even risk pasting someone else’s words into your document (unless, of course, they’re properly quoted and cited). One Last Edit.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . Writing Only About Personal Interests. If not (shame on you!),

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Ranking 97

Writing on the Web

AUGUST 26, 2015

When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? Which is why it’s even more important to me to save time when blogging. Over the years I’ve purr-fected my blogging system. Doodles and Buster would have a cat fit.

Business Blogging 100

Business Blogging Business Tips Guidelines 100

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Circle Studio

FEBRUARY 21, 2018

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected. Setting specific goals and objectives for your blog.

Business Blogging 88

Business Blogging Business B2B Thought Leadership Ad Frequency 88

Launch Marketing

MAY 8, 2019

No doubt, putting your content plan in a documented format complete with the type of content you want produced and a deadline for getting it completed will provide a necessary rigor and discipline around this process. The post 5 Reasons for Documenting Your B2B Content Marketing Strategy and Calendar appeared first on Launch Marketing.

Allocation 48

Allocation Marketing Strategy Marketing & Strategy B2B Marketing 48

Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Types of content (blogs, eBooks, webinars, video, etc.) Image: SEMRush. It’s not static.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Kapost

JANUARY 24, 2017

That’s why it’s important to document your content marketing knowledge. The post Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy appeared first on Kapost Content Marketing Blog. Create a Team Journal.

Planning 48

Planning Marketing Strategy Marketing & Strategy Allocation 48

Writing on the Web

FEBRUARY 20, 2015

Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. Just think of all of those comments!

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. . >>>

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course. A blog style guide, of course. A style guide is exactly what it sounds like: a guide for how you’ll style a written or typed document.

Personalization 75

Personalization Guidelines Template Rules 75

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. I’ve seen it used eight times in one blog post. You know why?

Copywriting 325

Copywriting Marketing Budget Budget Programs B2B Sales 325