Marketing Interactions

MAY 21, 2018

B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology to their marketing tech stack. Content must also be distributed and, yes, marketed to the right audiences to put the ideas in play. Creating content is only part of the function.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

APRIL 21, 2017

And it’s often publishing random content because of an arbitrary schedule that mandates a daily blog post or weekly newsletter, or some other act of publishing without the appropriate strategy or plan in place tied to outcomes. But publishing content is not content marketing. It’s just, well, publishing.

Content Marketing 60

Content Marketing Planning Marketing Management Paid Search Agency 60

Marketing Interactions

SEPTEMBER 30, 2018

Even the corporate website now includes the capability to share content and comment on the company blog, if not elsewhere. After email—most of a marketer’s distribution strategy for published digital content is based on posting on social platforms.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

MAY 23, 2018

It’s why I cringe every time I hear people insist that we need a social media strategy or a blogging strategy or some other channel-based strategy. Email is still the most effective distribution channel for B2B marketers according to a variety of research reports. Marketing tactics are how you’ll execute on that plan. Leverage Mobile.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118